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Make Data Work
Oct 15–17, 2014 • New York, NY
Brigitte Piniewski

Brigitte Piniewski
Healthcare StrategyAdvisor, nonaffiliated

Brigitte Piniewski, MD
Chief Medical Officer, PeaceHealth Laboratories
1115 SE 164th Avenue, Dept 318, Vancouver WA 98683


Dr. Piniewski is the Chief Medical Officer of PeaceHealth Laboratories which services Alaska, Washington and Oregon. During many years of medical practice as a primary care physician in both the U.S. and Canada, she has witnessed the silent and insidious progression of preventable poor health in our modern day families and households. Our communities are no longer accidentally well and require a technology framework to enable transparent insight into our health journeys while reversibility and redirection remains possible.

Through collaboration with academic and technical experts, she continues to advance crowd-sourced approaches to produce evidence-based health intelligence at the pace of change. By collecting high yield health data from lightly instrumented communities through low cost scalable technology solutions, our communities will be able to proactively and deliberately design optimal and sustainable health futures.

Professional Preparation
University of Victoria, B.C. Pre-Med 1978 – 1983 Pre-Medical
University of British Columbia MD 1983 – 1987 Doctorate in Medicine
University of McGill, Montreal 1987 – 1988 General Medicine Internship
Medical Licenses
Idaho State Board of Medicine #M-7341
Oregon State Medical License #MD24806

2012-present Virginia Garcia Foundation Board Member, Federally Qualified Health Center
2010-present Chief Medical Officer, PeaceHealth Laboratories, Portland Oregon
2008-2011 Vice Chair Market Adoption Working Group, Continua Health Alliance, International Alliance of 250+ medical industry members
2006-2009 Director, BioWellness Research, Oregon Medical Laboratories (now PeaceHealth Laboratories), Springfield, OR
2004-2005 Research/Teaching Physician ZRT Laboratory, Beaverton, OR
2000-2002 Teaching Physician, Primary Health Clinic, Boise, ID
1998-2000 Teaching Physician, Terry Reilly Community Health Clinic, Medical Director Job Corps Nampa, ID
1989-1997 Private Medical/Obstetrical Practice, Burnaby, BC, Canada
1988-1989 Locums Tenums physician, rural British Columbia and Vancouver, Canada

Collaborations and Publications
1 Yelong Shen, Ruoming Jin, Dejing Dou, Nafisa Afrin Chowdhury, Junfeng Sun, Brigitte Piniewski, and David Kil. “Socialized Gaussian Process Model for Human Behavior Prediction in a Health Social Network.” (To appear) Proceedings of the 12th IEEE International Conference on Data Mining (ICDM 2012) (6 pages short paper). Brussels, Belgium, December, 2012. (acceptance ratio: 20%, 78(full paper)+73(short paper)/756). URL:
2 Yelong Shen, Ruoming Jin, Dejing Dou, Nafisa Afrin Chowdhury, Junfeng Sun, Brigitte Piniewski, and David Kil. “Dynamic Socialized Gaussian Process Model for Human Behavior Prediction in a Health Social Network.” (Under Review) The ACM Transactions on Knowledge Discovery from Data (TKDD), 2012. URL:
3 Jessica Greene, Rebecca Sacks, Brigitte Piniewski, David Kil, and Jin S. Hahn “The Impact of an Online Social Network with Wireless Monitoring Devices on Physical Activity and Weight Loss.” (Accepted by) Journal of Primary Care and Community Health, 2012. URL:
• Brigitte Piniewski. “Personalized Medicine and Public Health.” in “Wireless Health: Remaking of Medicine by Pervasive Technologies.” edited by Mehran Mehergany, 2014. URL:
• Brigitte Piniewski, Cristiano Codagnone, David Osimo.”Nudging lifestyles for better health outcomes: crowdsourced data and persuasive technologies for behavioral change” JRC European Commission, Institute for Prospective Technological Studies, EUR 24785 EN – 2011.
• Brigitte Piniewski, Johan Muskens, Leonardo Estevez, Randy Carroll, Rick Cnossen. “Empowering Healthcare Patients with Smart Technology ”In Computer Volume 43, Issue 7, July 2010.

• Brigitte Piniewski, et al. “Connected Personal Health in 2015: “Getting it Right!” Looking back on the emergence of integrated person-centered health. Continua Health Alliance, Future Vision White Paper 2008.

• Brigitte Piniewski. “Health and Productivity; Value based innovation drives the ROI for wellness to new heights” Oregon Medical Laboratories, BioWellness Research White Paper 2007.


9:00am–5:00pm Wednesday, 10/15/2014
Data-Driven Business Day
Location: 1 E20/1 E21
Alistair Croll (Solve For Interesting), Farrah Bostic (The Difference Engine), Edd Wilder-James (Google), Jennifer Zeszut (Beckon), Brian Dalessandro (Capital One), Jana Eggers (Nara Logics), Joe Caserta (Caserta Concepts), Joy Beatty (Seilevel), kim rees (Periscopic), Peter Ferns (Goldman Sachs & Co), Brigitte Piniewski (nonaffiliated ), Nellwyn Thomas (Etsy), Michael Rosenbaum (Pegged Software), Merici Vinton (OI Engine @ IDEO ), Mary Ann Wayer (Premier Inc), Rohit Jain (Esgyn), Amy Gaskins (Panopticon), Jen van der Meer (Reason Street), Mark Doms (United States Department of Commerce), Halle Tecco (Rock Health)
Average rating: ***..
(3.33, 12 ratings)
All-Day: For business strategists, marketers, product managers, and entrepreneurs, Data-Driven Business looks at how to use data to make better business decisions faster. Packed with case studies, panels, and eye-opening presentations, this fast-paced day focuses on how to solve today's thorniest business problems with Big Data. It's the missing MBA for a data-driven, always-on business world. Read more.
2:20pm–2:40pm Wednesday, 10/15/2014
Data-Driven Business Day
Location: E 20/ E 21
Brigitte Piniewski (nonaffiliated )
Average rating: ****.
(4.00, 3 ratings)
This case study demonstrates the value of data partnerships and the use of high yield laboratory data to solve dynamic demand management problems. Provocative suggestions for the use of public data and crowd sourced approaches to minimize future demand for healthcare are also offered. Read more.
4:15pm–4:55pm Thursday, 10/16/2014
Connected World
Location: 1 E12/1 E13
Tags: health, care
Brigitte Piniewski (nonaffiliated )
Average rating: *****
(5.00, 1 rating)
This session will help data scientists support healthcare leaders to harmonize health data with Open Source community data commons approaches. This enhances the value of mandated EMR adoption beyond Meaningful Use requirements by creating evidence-based community health intelligence at the pace and point of change, the everyday lives and activities of community members. Read more.
5:05pm–5:45pm Thursday, 10/16/2014
Office Hour
Location: Table A
Brigitte Piniewski (nonaffiliated )
Hoping to conquer the community health paradox? Brigitte is, too. She’ll share specifics of two youth mentoring projects, and discuss: innovative workforce development strategy, youth mentoring to drive sustainable community engagement, and digital inclusion strategy to unlock your full economic potential. Read more.