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Make Data Work
Oct 15–17, 2014 • New York, NY

Nellwyn Thomas
Director, Analytics, Etsy

Website

Nellwyn is Director of Analytics at Etsy. She leads a team of data analysts who partner with product, marketing, and engineering to scout, build, instrument and improve Etsy’s product portfolio. Before Etsy, she worked on analytics and product teams at two small NYC start-ups. She is a graduate of Harvard College, and holds a master’s degree from the University of Pennsylvania.

Sessions

9:00am–5:00pm Wednesday, 10/15/2014
SOLD OUT
Data-Driven Business Day
Location: 1 E20/1 E21
Alistair Croll (Solve For Interesting), Farrah Bostic (The Difference Engine), Edd Wilder-James (Google), Jennifer Zeszut (Beckon), Brian Dalessandro (Capital One), Jana Eggers (Nara Logics), Joe Caserta (Caserta Concepts), Joy Beatty (Seilevel), kim rees (Periscopic), Peter Ferns (Goldman Sachs & Co), Brigitte Piniewski (nonaffiliated ), Nellwyn Thomas (Etsy), Michael Rosenbaum (Pegged Software), Merici Vinton (OI Engine @ IDEO ), Mary Ann Wayer (Premier Inc), Rohit Jain (Esgyn), Amy Gaskins (Panopticon), Jen van der Meer (Reason Street), Mark Doms (United States Department of Commerce), Halle Tecco (Rock Health)
Average rating: ***..
(3.33, 12 ratings)
All-Day: For business strategists, marketers, product managers, and entrepreneurs, Data-Driven Business looks at how to use data to make better business decisions faster. Packed with case studies, panels, and eye-opening presentations, this fast-paced day focuses on how to solve today's thorniest business problems with Big Data. It's the missing MBA for a data-driven, always-on business world. Read more.
2:40pm–3:00pm Wednesday, 10/15/2014
Data-Driven Business Day
Location: E 20/ E 21
Average rating: ****.
(4.83, 6 ratings)
In this talk, I will describe how we use data at Etsy to inform product development of the website and apps, from ideation to experimentation to launch, and everything in between. This talk will include specific examples of how we make decisions across the company using analytics as a critical input. Read more.
5:05pm–5:45pm Thursday, 10/16/2014
Business & Industry
Location: 1 E12/1 E13
Tags: retail
Average rating: ****.
(4.75, 4 ratings)
At Etsy, we run dozens of experiments simultaneously and we have terabytes of data generated by the tens of millions of members of our community. We've worked hard to establish a product development process informed by -- and often driven by -- data. In this talk, Nell will discuss the tensions that arise in a data-driven product culture. Read more.