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Make Data Work
Oct 15–17, 2014 • New York, NY

Fashioning Fit: Determining Fit Through Data

Liza Kindred (Third Wave Fashion), David Whittemore (Clothes Horse), Gina Mancuso (LoveThatFitTM (LTF)), Rasmus Thofte (Virtusize)
4:15pm–4:55pm Friday, 10/17/2014
Business & Industry
Location: 1 E14/1 E15
Tags: fashion

Panel discussion, moderated by Liza Kindred, Founder, Third Wave Fashion. Panelists include David Whittemore, founder of Clotheshorse; Gina Mancusco, founder of Love That Fit; and Rasmus Thofte, head of North America at Virtusize.

Photo of Liza Kindred

Liza Kindred

Third Wave Fashion

Liza Kindred is an expert on the future of commerce and the founder of fashion tech think tank Third Wave Fashion. She is writing a book about the future of commerce (The Third Wave of Commerce: How We Buy Now, O’Reilly, 2015), and speaks frequently about the future of fashion, the future of commerce, and wearable technologies. She provides insights and education to fashion brands and technology companies about how we’ll be conducting commerce in the near (and distant) future. Third Wave Fashion publishes the only monthly Fashion Tech Report in the world, and has a database of 1200+ fashion tech startups. Liza also serves as advisor to a number of new commerce startups. You can find her in Brooklyn, or on Twitter at @LizaK.

Photo of David Whittemore

David Whittemore

Clothes Horse

David Whittemore is a serial entrepreneur and is currently the co-founder of Clothes Horse, a fashion technology startup in New York focused on helping shoppers buy clothes that fit from online apparel retailers. Before Clothes Horse, he co-founded V Bespoke, a custom clothing company that produced tailored suits and shirts.

David has been working in the startup world in product roles for 10 years. He was the Senior Product Manager at On Deck Capital, a venture-backed financial services startup, where he managed a product portfolio that experienced ten-fold revenue-growth under his tenure. Prior to that he was the first employee and Product Manager at Monitor110, also a venture-backed financial services startup.

He received a BA in Economics & Philosophy from Columbia University. As an alumnus, he has been active in the entrepreneurship community, serving as President of Columbia Venture Community from 2010-11. David can be found on Twitter at @dwhittemore.

Photo of Gina Mancuso

Gina Mancuso

LoveThatFitTM (LTF)

Gina Mancuso is the President at LoveThatFitTM (LTF), a virtual fitting technology
that addresses a classic dilemma in online shopping: buying clothes that fit. This
technology lets shoppers try on clothing virtually in-store and online—all from
uploading a full-body image. Via any computer or mobile device, shoppers can see
the fit of a garment and even share their choices with friends.
Gina is a seasoned entrepreneur with a track record of building and growing
companies. An Olympics-bound equestrian at 18, Gina bought and sold horses
globally, doing over a half million dollars in revenue on profit margins often
approaching 80%. While studying at the University of Miami, she purchased her
second business, a boutique fitness center. Gina created a quick turnaround, tripling
sales and reselling the center in 18 months. LoveThatFit is Gina’s third business
where she is solving a problem she had first hand experience.

Photo of Rasmus Thofte

Rasmus Thofte


Rasmus Thofte has a background in Digital Marketing, Global Sales, Music Production and Creative writing. His latest endeavour was a four-year run to build up world-renowned fashion sock brand Happy Socks. After having worked as the Happy Socks Digital Marketing Manager in 2010, he moved on to become the Global Sales Director, with focus on building up a solid wholesale and retail business globally. Having always been fascinated with ideas that reinvents an industry, a natural step from creating the world’s first fashion sock brand was to move on to Virtusize.

At Virtusize, Rasmus is responsible for developing the business within the region of North America.