“A word too much repeated falls out of being” once wrote the poet A.R. Ammons. Well, credit to the term “Big Data” because it’s hanging in there – but surely too much repeated. Learn how this overused term is a confluence of technologies – some that have been around for a while, some that are relatively new, while others are coming down the pipe or not even invented yet. In this session you’ll see an actual application that builds on in-place existing technologies such as Hadoop to deliver understandable results. You’ll hear about a story where analytics at rest was applied to forms of unstructured data using a simple SQL-like development environment, and findings were promoted to the frontier of the business to score, in real time, monetizable intent, assess reputations, predict health outbreaks, and more. You’ll hear why Cognitive is the game changer and learn about attribute extraction for 360 degree master data around an entity. As a added bonus, the speaker is going to try to deliver this session without once mentioning ‘that word’.
This keynote is sponsored by IBM