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Make Data Work
Oct 15–17, 2014 • New York, NY

Analytics the Way Nature Intended

Donald Farmer (Qlik)
2:35pm–3:15pm Friday, 10/17/2014
Location: 1 E16/ 1 E17
Slides:   1-PPTX 

At the heart of the most successful and forward-thinking companies in the world are the humans that drive decisions great and small. Data continues to drive innovation, yet it’s how and if we can interpret and use that data that becomes imperative to success. Uniting the ways humans interpret data with today’s analytic tools is Natural Analytics – a range of technologies, design principles, and practices that build off of our natural ability to interpret data. Understanding how humans make sense of the data in their world, without technical training can bring us closer to better and new ideas, faster and more efficiently. If we can harness the power of our natural instincts, our time to innovation will no longer be confined to our technological expertise.

This session is sponsored by Qlik

Photo of Donald Farmer

Donald Farmer


Donald Farmer is an internationally respected speaker and writer, with 30 years’ experience in data management and analysis. Before joining Qlik, Donald was a leader of the Microsoft Business Intelligence team, working on new products for ETL, predictive analytics and OLAP. An author of several books and many articles, he has applied his knowledge in fields as diverse as archaeology and fish-farming. He is also a Guest Professor at Southwestern University in Chongqing and lives in an experimental woodland house near Seattle.