If all you can only hear the screaming voices in your data, you’re likely only acting on what every other rational expert would see. What separates innovation from incremental improvement is the ability to listen to the weak signals from your data — and customers, advisers, and partners.
How do we let go of our familiar metrics and listening posts, and instead find new hits where before we heard only silence? In this session—and with a nod to Simon and Garfunkel—Jana Eggers offers five tips to help business find the way to the words of the prophets written on data’s subway walls.
Jana Eggers is CEO of Nara Logics, a neuroscience-inspired artificial intelligence company providing a platform for recommendations and decision support. A math and computer nerd who took the business path, Jana has had a career that’s taken her from a three-person business to fifty-thousand-plus-person enterprises. She opened the European logistics software offices as part of American Airlines, dove into the internet in ’96 at Lycos, founded Intuit’s corporate Innovation Lab, helped define mass customization at Spreadshirt, and researched conducting polymers at Los Alamos National Laboratory. Her passions are working with teams to define and deliver products customers love, algorithms and their intelligence, and inspiring teams to do more than they thought possible.