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Make Data Work
Oct 15–17, 2014 • New York, NY

Customer Intelligence: Harnessing Elephants at Transamerica

Stephen Lloyd (Transamerica), Vishal Bamba (Transamerica), David Beaudoin (Transamerica)
11:50am–12:30pm Thursday, 10/16/2014
Hadoop in Action
Location: 1 C03/1 C04
Tags: finance
Average rating: ***..
(3.25, 8 ratings)
Slides:   1-PPTX 

Hadoop can be anything from a complementary asset to a fundamental upheaval of data management. It’s potential applications are extensive and it can seem that the sky is the limit. While most large financial organizations are no longer questioning Big Data, many are still holding back or struggling with an effective strategy to introduce and leverage the platform.

It’s one thing to believe that Hadoop is a solution to your Enterprise’s data woes and another to successfully bring it in. Misconceptions, fears, and outright opposition can plague all the angles. Amidst just such an environment, a diverse team at Transamerica successfully brought in Hadoop.

If you want to bring in Hadoop, there’s lots to think about. In this session we will:
• Illustrate a real world example of using Big Data to provide a 360 degree view of customers and to enable better cross channel marketing
• Demonstrate how we leveraged Hadoop to aggregate data from multiple internal and external sources and provide analytical insights to our Marketing organization
• Cover the mess-ups, side-tracks, successes and milestone events that got us to a running cluster, a successful POC, and enterprise adoption.

Photo of Stephen Lloyd

Stephen Lloyd

Transamerica

Manager in a BI Architecture group. Responsible for front end tools and user experience. Helping to bring Hadoop into our enterprise. Enjoy data visualization, startups, and new technologies.

Photo of Vishal Bamba

Vishal Bamba

Transamerica

Vishal Bamba is vice president of strategy and architecture at Transamerica Technology, where he leads a team focusing on innovation initiatives within the enterprise. Vishal has over 15 years of experience in distributed systems and has led many innovation projects. He has consulted and worked for several companies including Disney, Getty, Northrop, and AIG/SunAmerica. Vishal holds an MS in computer science from the University of Southern California.

Photo of David Beaudoin

David Beaudoin

Transamerica

DBA team manager and architect in Transamerica’s Employee Services and Pensions division.