Last year, Douglas Merrill, CEO of ZestFinance and former Google CIO, offered his perspective on how success in big data analysis requires not just machines and algorithms, but also human analysis, or “data artists.”
Building on this notion, Mike Armstrong, CMO of ZestFinance, will discuss how companies can find, identify, and correct data inaccuracies. As one example, Mike will share how ZestFinance uncovered a serious problem in credit underwriting, whereby credit bureaus are categorizing large swaths of people in the U.S. as deceased, what Mike calls “credit zombies," when in fact they’re actually alive and eligible for loans. Unfortunately, they’ve just been left by the sidelines due to a computer error that was later identified by a human. Correcting this kind of inaccurate data could minimize avoidable errors and help financial institutions and the people who deserve credit in the long-term.
Mike Armstrong is the Chief Marketing Officer for ZestFinance, a technology startup that is transforming credit underwriting with big data analysis. He has spent more than 14 years working in financial services and has experience in business strategy, customer acquisition, channel development, and credit risk management.
Previously, Armstrong consulted with a variety of startups and financial service companies on direct marketing strategy, new product development, and credit risk management. Prior to that, Armstrong was Senior Business Director at Capital One, where he managed marketing strategy and credit policy for core credit card businesses. Armstrong has a B.A. in economics from Duke University.