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Make Data Work
Oct 15–17, 2014 • New York, NY

From Experiments to Insights at Pinterest

Andrea Burbank (Pinterest)
1:45pm–2:25pm Thursday, 10/16/2014
Business & Industry
Location: 1 E14/1 E15
Tags: fashion
Average rating: ***..
(3.80, 15 ratings)

The basics of A/B testing are simple: randomly assign users to groups and observe their behavior. But things get tricky when it comes to using A/B tests to make major decisions, many subtle mistakes can lead you to draw the wrong conclusions. Andrea will discuss the evolution of Pinterest’s A/B testing platform, and how you can learn from her mistakes to go from simply running experiments to actually deriving insights.

Andrea Burbank

Pinterest

Andrea Burbank works as a data scientist at Pinterest, where she has led A/B testing for the past 2 years. Prior to Pinterest, she worked as a software engineer at Bing and as a natural language scientist on ranking and relevance at Powerset, a semantic search engine acquired by Microsoft in 2008. She has a BS in physics and a BA in linguistics from Stanford University.