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Make Data Work
Oct 15–17, 2014 • New York, NY

How Public Data Creates Revenue for a Scandinavian Retailer

Majken Sander (Majken Sander)
5:05pm–5:45pm Friday, 10/17/2014
Business & Industry
Location: 1 E14/1 E15
Tags: retail
Slides:   1-PDF 

Governments are slowly granting access to parts of their data. Data enthusiasts, analysts, and managers should ask themselves how this data can be put to use in the companies and in a way that makes us even better at running our business.

A look at how we use public governmental data in a Scandinavian retail company (Automotive/spare parts/car accessories/bicycles/MC/camping). Steps towards Data driven management and adding hadoop to our environment made it even easier.

This session covers several examples of public accessible data enhancing analysis.

Customer related examples:

• Determine customers gender via name (public data) and examples on analysis made possible
• Statistics about income pr region (governmental) compared with sales figures tells us which segments buy our products
• Store location and space management ‘fitted to the local customers’

Product related examples, based on active License Plates (governmental):

• Expectations to spare parts are calculated leading to purchase suggestions
• Predicting sales pr region, fulfillment pr geographical unit
• Suggesting products being out-phased due to low no of cars still on the road

The examples shown serve as inspiration.

A non-tech appetizer to dig into public/governmental data. The use of tools will very briefly be mentioned as this can be solved for example using Hadoop, R, Python, SQL – but some of the tasks needs no more tech than provided in a standard Excel spreadsheet! No live demo will be given, but samples might be shown as screen shoots.

Photo of Majken Sander

Majken Sander

Majken Sander

Business Analyst, Business developer and a strongly analytical mind. Has been working with IT, Management Information, Analytics, BI, DW for 20+ years. Keen on everything data, math and ‘data driven’ as a management business principle.