Jennifer Zeszut is the CEO of Beckon, a marketing analytics company that helps top brands derive actionable insight from cross-channel marketing data. Prior to founding Beckon, Jennifer founded Scout Labs, a breakthrough social media monitoring and analytics SaaS platform which was acquired by Lithium Technologies in May of 2010.
With over a decade as a marketing technology innovator and business leader, Jennifer has been featured in The New York Times, The Wall Street Journal, FastCompany and TechCrunch. She’s spoken extensively around the globe on marketing, social media, and customer analytics. In 2011, she was invited to the White House to speak on entrepreneurship and to advise the Office of the President on the Startup America initiative.
Prior to founding Scout Labs, Jennifer was Vice President of Marketing at Leverage Software, acting Director of Marketing for Stores at eBay, and Director of Marketing Strategy and Analytics at Avenue A | Razorfish. Jennifer graduated Phi Beta Kappa from UC Berkeley and received her MBA from the Ross School of Business at the University of Michigan.