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Claudia Perlich

Claudia Perlich
Chief Scientist , Dstillery

Website | @claudia_perlich

Claudia Perlich serves as Chief Scientist at m6d and in this role designs, develops, analyzes and optimizes the machine learning that drives digital advertising to prospective customers of brands. An active industry speaker and frequent contributor to industry publications, Claudia enjoys acting as a guide in world of data and was recently named winner of the Advertising Research Foundation’s (ARF) Grand Innovation Award and was selected as member of the Crain’s NY annual 40 Under 40 list. She has published numerous scientific articles, and holds multiple patents in machine learning and won many data mining competitions. Prior to joining m6d in February 2010, Claudia worked in Data Analytics Research at IBM’s Watson Research Center, concentrating on data analytics and machine learning for complex real-world domains and applications. Claudia has a PhD in Information Systems from NYU and an MA in Computer Science from Colorado University. Claudia takes active interest in the making of the next generation of data scientists and is teaching “Data Mining for Business Intelligence” in the NYU Stern MBA program.

Sessions

Grand Ballroom
Claudia Perlich (Dstillery)
Average rating: ****.
(4.30, 23 ratings)
Coverage of online advertising fraud finally hit the newsstand a few months ago. But the story really started much earlier. Somewhat surprisingly it was predictive modeling on large data streams from real time bid environment that was the first to pick up symptoms of the yet largest online advertising scam. We tell the tale where models “too good to be true” lead to quite a sinister discovery. Read more.
Office Hour Table A
Claudia Perlich (Dstillery)
We are going to cover a number of challenges, opportunities and pitfalls appearing in predictive modeling projects. Read more.

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