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Big Data in the Real World

Eron Kelly (Microsoft Corporation), Albert Isern (BISmart)
Sponsored Rhinelander South
Average rating: *****
(5.00, 1 rating)

Learn more about how Microsoft’s Big Data tools are being used to change the way we all do business. Hear from Eron Kelly, General Manager, Microsoft and Albert Isern, CEO, Bismart, on how one of Europe’s largest cities provides a smart-city template that boosts collaboration between the City of Barcelona, its citizens and businesses and other global cities. Big Data offers them the opportunity to design better services and to provide citizens with better information in the right place at the right time. This information will help to improve quality of life of citizens while also providing new opportunities for local businesses.

This session is sponsored by Microsoft

Photo of Eron Kelly

Eron Kelly

Microsoft Corporation

Eron Kelly is a 12 year veteran of Microsoft with a broad set of experiences in product management across the Microsoft Office and Server and Tools Divisions. He is currently the General Manager responsible for product marketing for Microsoft SQL Server and the Data Platform. In this capacity he leads core product marketing, technical readiness, and value proposition for the Data Platform. Before leading the SQL product marketing team, he was a General Manager in the Windows Azure group leading an incubation effort focused on Microsoft’s commerce platform.

Prior to that, he led the product management team for Office 365, the fastest growing business in Microsoft’s history. As the founding member of the product management team, he led the development of the initial business case and strategy for Microsoft to transform its enterprise server products into cloud services. During his tenure, he also led the acquisition and integration of FrontBridge Technologies, which provided key capabilities to Microsoft’s overall cloud transformation.

He has also led the business strategy team for BizTalk Server and E-Business where he was responsible for pricing, licensing, long range planning, business and product strategy.

Previous to joining Microsoft in 2000, Mr. Kelly was an Assistant Brand Manager at Procter & Gamble on Bounty Paper towels and served as a Captain in the United States Air Force responsible for the development and testing of infrared windows materials at the Air Force Research Laboratory.

Mr. Kelly earned his MBA from the Harvard Business School and his Bachelors of Science and Engineering in Electrical Engineering from Princeton University. In his spare time he enjoys spending time with his wife and 4 kids – including coaching lacrosse, skiing, snowboarding, and travel.

Photo of Albert Isern

Albert Isern


Albert Isern is the CEO of Bismart. Bismart is a Business Intelligence specialist company. Bismart help decision making by transforming data into knowledge, through Big Data, Datawarehousing and Data Mining.
Albert founded Bismart 5 years ago, as the result of his passion for innovation, his ambition to achieve new challenges and his experience of over 15 years.
Ever since its creation, Bismart has won awards, such as the Barcelona Entrepreneurial Capital award and recently the Microsoft Worldwide Partner of the Year 2013 award in Business Intelligence.

Albert is an entrepreneur with wide experience in strategy and organizational management also in marketing and customer-orientation. Capable of extracting maximum team performance through the transmission of positive energy. Quick and efficient, his working method is to solve complex problems with easy solutions. Proactive. Straightforward, reliable, with perseverance and empathy, understanding both customer and internal team needs. He is disciplined and self-confidence with a high energy level.
“What if all the data that is usually just sitting around in government offices was actually turned into useful information? Information that is essential for improving the efficiency of government bodies of a city and then the betterment of the quality of life of the citizens and the economic development”. This was Albert’s idea. With the support of Microsoft and Barcelona Activa (the Economic Development Agency of the Barcelona City Council.), Albert and his team of Business Intelligence Specialists, began to take Spain by storm with their innovative, user-friendly solutions to fight against government corruption and improve the quality of life for citizens in Spain.
No client was too big or unattainable and no project was too difficult. Naturally, Albert’s perseverance led him to enter into important negotiations with government officials in cities such as Barcelona or Catalonia Government. Bismart addresses the needs of local governments with unique solutions tailored to creating “smart cities”. The Bismart solution for city council governments is called bigov and consists of three products: bigov Cockpit, bigov OpenData, and bigov Transparency.
After bigov, Albert thought about another sector and Bismart developed bihealth, the BI solution for hospitals and healthcare institutions. These solutions are opening the door to internationalize Bismart faster in partnership with Microsoft. This is the exciting next step Bismart is working on.

Before starting his business project, he acquired vast experience and knowledge of the industry from his position as director of consulting in Information Technology companies for 11 years. He led a team of more than 300 people achieving dramatic results.

Albert has got a Master in Marketing and Sales Management from the ESADE Business School and a Degree in Telecommunications Engineering from the University of BarcelonaTech, however, still training and doing specific management courses at IESE Business School.

In his spare time, he likes enjoying sea sports, mountain walks, skiing, and studying coaching courses.


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