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From Fiction to Facts with Big Data Analytics

Ben Werther (Platfora)
Sponsored Grand Ballroom
Average rating: **...
(2.56, 9 ratings)

The overwhelming amount of data created by leading companies comes from diverse digital customer touch points and machine-generated events. Imagine a world where we can make fact-based decisions using all of that data, where we can understand each customer and find patterns spanning every touch point. During the session attendees will learn how Big Data Analytics is the difference between fact-based enterprises and those focused on the shallow BI beauty contest.

This keynote is sponsored by Platfora

Photo of Ben Werther

Ben Werther


Ben Werther is the Founder and Executive Chairman of Platfora. Ben launched Platfora, and was the founding CEO for four years, with the goal of transforming how ‘citizen data scientists’ in every company make sense and drive action through direct and effortless use of big data. Before founding Platfora, Ben was vice president of products for DataStax, where he shaped the company‚Äôs enterprise and Hadoop strategy, and was also head of products at Greenplum through its acquisition by EMC. Ben has a B.S. in Computer Science from Monash University (Australia) and an M.S. in Computer Science from Stanford University.


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