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Hypercompetition and the New Rules of Strategic Management

Mona Vernon (Thomson Reuters Labs)
Data-Driven Business Beekman Parlor -- Sutton North
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In order to survive and compete in a hypercompetitive digital economy, information companies, meaning all companies, need to shed a comfortable yet myopic focus on existing capabilities and develop business strategies validated through “fail fast, learn fast” data-driven experiments. Furthermore, in order to thrive and achieve a sustainable competitive advantage, these firms also need to effectively disseminate the knowledge gained through business experiments throughout the organization.

Photo of Mona Vernon

Mona Vernon

Thomson Reuters Labs

Mona Vernon is vice president of Thomson Reuters Labs, which partners with customers and third parties, such as startups and academics, on new data-driven innovations. Previously at Thomson Reuters, Mona ran the Emerging Technology group and launched an Open Innovation Challenge program across the enterprise. Prior to joining Thomson Reuters, she held product development and management roles in technology startups. Mona is an executive board member of the FinTech Sandbox in Boston, an advisory board member of the Commonwealth of Massachusetts Big Data Advisory Committee, and winner of the Boston 50 on Fire. Mona holds a BS and an MS in mechanical engineering from Tufts University and an SM in engineering and management from MIT, where her research focused on the role of customer experience in digital business strategy.


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