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The Big Data Doctor Is In

Bill Schmarzo (EMC Consulting), John Akred (Silicon Valley Data Science), Anand Raman (Impetus Technologies), Scott Rose (Think Big Analytics)
Enterprise Data Grand Ballroom West
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Opinions might be plentiful in big data, but experience is rare. Join this interactive session to quiz some of the industry’s most seasoned minds about what works and what doesn’t when it comes to bringing big data to business.

Questions and dialogue with the audience will be a central part of this session. The discussion will be chaired by Bill Schmarzo from EMC Consulting.

Photo of Bill Schmarzo

Bill Schmarzo

EMC Consulting

Bill Schmarzo, author of the upcoming Big Data: Understanding How Data Powers Big Business, to be published by Wiley, is responsible for setting the strategy and defining the service line offerings and capabilities for the EMC Consulting Enterprise Information Management and Analytics service line. He’s written several white papers and is a frequent speaker on the use of big data and advanced analytics to power an organization’s key business initiatives.

Bill has more than two decades of experience in data warehousing, BI, and analytics applications. Bill authored the Business Benefits Analysis methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements, and co-authored with Ralph Kimball a series of articles on analytic applications. Bill has served on The Data Warehouse Institute’s faculty as the head of the analytic applications curriculum.

Previously, Bill was the vice president of analytics at Yahoo where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of “actionable insights” through a holistic user experience. Before that, Bill oversaw the Analytic Applications business unit at Business Objects, including the development, marketing, and sales of their industry-defining analytic applications.

Bill holds a masters degree in business administration from the University of Iowa and a bachelor of science degree in mathematics, computer science, and business administration from Coe College.

Recent blogs can be found at:

Photo of John Akred

John Akred

Silicon Valley Data Science

With over 15 years in advanced analytical applications and architecture, John Akred is dedicated to helping organizations become more data driven. As CTO of Silicon Valley Data Science, John combines deep expertise in analytics and data science with business acumen and dynamic engineering leadership.

Photo of Anand Raman

Anand Raman

Impetus Technologies

As Vice President of Sales and Account Management, Anand Raman is responsible for business growth at Impetus—from sales strategy ideation and execution of Big Data strategy for Fortune 500 companies.

With over 20 years of experience in the IT industry, Anand has a successful track record in working with large clients and come up with a solution based approach, improve business strategy and strengthen the creation of engagement models.

In his previous roles, Anand led Business Development and Global outsourcing. He competently built the IT sales team and our Big Data practice from scratch, demonstrating monumental entrepreneurial drive to make new projects successful.

Anand holds an MBA and Bachelors degree in Mathematics. He began his career in 1993 as a programmer, developing enterprise applications for large manufacturing organizations, before finding his home at Impetus in 1995.

Anand currently resides in Silicon Valley with his wife and children. When he is not spending time with his family, Anand also enjoys adventure sports, squash, and classical music.

Scott Rose

Think Big Analytics

Scott Rose leads Think Big’s services practice, helping clients and strategic partners to successfully deliver Big Analytics solutions that drive value. Scott brings nearly 25 years of technology consulting experience having held executive positions at established and start-up companies. He specializes in creating business innovation utilizing new technologies and techniques. Most recently, Scott served as VP Strategy and Business Development for Inkling Markets, a predictive analytics software provider. Prior to Inkling, Mr. Rose was a Partner at Accenture (Technology Practice) where he ran consulting engagements in the US, Europe and Asia. Scott holds a MS in Computer Science from Northwestern University and a BS in Electrical Engineering from the University of Illinois at Urbana-Champaign.


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