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Four Pillars of Visualization

Noah Illinsky (Amazon Web Services)
Design Gramercy Suite A
Average rating: ****.
(4.57, 7 ratings)

This talk discusses the broad design considerations necessary for effective visualizations. Attendees will learn what’s required for a visualization to be successful, gain insight for critically evaluating visualizations they encounter, and come away with new ways to think about the visualization design process. This talk will define these four pillars, reveal why they must be selected in this order, and discuss the importance and impact each has on your visualization.

To be most effective, a visualization must have, in this order:

  • Purpose (Why are we creating this visualization? Who is it for?)
  • Content (What data matters? What relationships matter?)
  • Structure (How do we best reveal those data and relationships?)
  • Formatting (How does it look & feel? How will it be consumed?)
Photo of Noah Illinsky

Noah Illinsky

Amazon Web Services

Noah Iliinsky strongly believes in the power of intentionally crafted communication. He has spent the last several years thinking, writing, and speaking about best practices for designing visualizations, informed by his graduate work in user experience and interaction design. He is a frequent speaker in both industry and academic contexts.

Noah works as a Visualization Expert at IBM’s Center for Advanced Visualization. He has a master’s in Technical Communication from the University of Washington, and a bachelor’s in Physics from Reed College.

Noah Iliinsky is the co-author of Designing Data Visualizations and technical editor of, and a contributor to, Beautiful Visualization, published By O’Reilly Media.


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