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Big Data to Enable Connected Products

Ron Bodkin (Google)
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Products of all kinds – phones, energy meters, medical devices, hard drives, routers and more – are embedded with software and sensors that connect them to the Internet and generating goldmines of data that can and should be used to gain competitive advantages. Using new big data technologies and analytic applications, product developers are creating new revenue, enhanced offerings and improved features. Self-service analytics and benchmarking, as well as predictive models, are creating new paradigms for sales, marketing, engineering, product development and customer support.

This session looks at the business models emerging across industries, how Big Data is enabling them, important data sets to consider, emerging standards and impediments to adoption

We look at examples from several industries, highlighting common business themes, the role of data sets and third parties, challenges and solutions. Based on these examples, we draw some general conclusions about architectures, phases of adoption, opportunities and expected futures as these trends accelerate.

Photo of Ron Bodkin

Ron Bodkin


Ron founded Think Big to help companies realize measurable value from Big Data. Previously, Ron was VP Engineering at Quantcast where he led the data science and engineer teams that pioneered the use of Hadoop and NoSQL for batch and real-time decision making. Prior to that, Ron was Founder of New Aspects, which provided enterprise consulting for Aspect-oriented programming. Ron was also Co-Founder and CTO of B2B applications provider C-Bridge, which he led to a staff of 900 service consultants and a successful IPO. Ron graduated with honors from McGill University with a B.S. in Math and Computer Science. Ron also earned his Master’s Degree in Computer Science from MIT, leaving his PhD program after presenting the idea for C-bridge and placing in the finals of the 50k Entrepreneurship Award.


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