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Building Your Analytics Shop, Step By Step

Q McCallum (@qethanm), Brett Goldstein (University of Chicago)
Enterprise Data Grand Ballroom West
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Whether you call it “Big Data,” “data science,” or simply, “analytics,” the field has quickly become an integral part of business. There is plenty of technical guidance for the hands-on practitioner, but people in leadership roles – those who are responsible for setting a company’s direction and aligning analytics to business goals – are left with scant help beyond vendor marketing materials.

Q Ethan McCallum and Brett Goldstein, authors of the upcoming book Making Analytics Work: Case by Case, are working to fill that void. They’ve been talking with leadership at analytics-driven companies to understand how they built their shop and expanded their initiatives, and they’d like to share their findings with you.

Managers, CxOs, and team leads can expect to learn how to launch or fine-tune their in-house analytics practice, with topics including:

  • Beginning a predictive analytics practice
  • Building your analytics team
  • Lessons in storage and platform
  • Applied mining
  • Product implementation
  • Building an analytics effort on a budget
  • Data and privacy: crossing the line from “useful” to “creepy”
Photo of Q McCallum

Q McCallum


Q. Ethan McCallum works as a professional-services consultant. He is eager to help businesses improve their standing – in terms of reduced risk, increased profit, and smarter decisions – through practical applications of data and technology.

His written work has appeared online and in print, including Parallel R: Data Analysis in the Distributed World and Bad Data Handbook: Mapping the World of Data Problems. He also speaks at conferences and user groups on business, data, and technology.

Photo of Brett Goldstein

Brett Goldstein

University of Chicago

Brett Goldstein is a leader in Government Technology, Big Data/Analytics, and Enterprise Architecture. He has 15 years of experience in operations, management and leadership in technical environments in both the public and private sector.

Currently, Brett is the Commissioner and Chief Information Officer of the Chicago Department of Innovation and Technology (DoIT), appointed by Mayor Rahm Emanuel in June of 2012 to accelerate Chicago’s growth as a global hub of innovation and technology. During his tenure as Chicago’s CIO, Brett has assertively worked toward a citywide vision of consolidated technology while rapidly accelerating the role of innovation in government. His achievements have included changing Chicago’s technology strategy to include cloud environments and reshaping the IT portfolio to include advanced analytics with a focus on urban prediction.

Brett is also the Chief Data Officer for the City of Chicago, the first position of this kind for a major municipality. Appointed in 2011, he leads the city’s data strategy, to help improve the way the city’s information works for its residents. This strategy focuses on the promotion of government transparency through open data, construction of a comprehensive plan for citywide data usage and storage, and facilitating data-driven decision-making
through data analytics including groundbreaking predictive analytics. In his tenure, he developed WindyGrid, a innovative situational awareness and analytics platform and has grown Chicago’s open data program into one of the largest worldwide.

Before coming to City Hall, Brett was one of the youngest Commanders in the Chicago Police Department where he founded and directed the Department’s Predictive Analytics Group, which aimed to predict violent crime patterns. Previously, Brett was an early employee with OpenTable where he played an integral role in scaling the operation from a handful of restaurants in San Francisco to a network which operates worldwide. He earned his Bachelor’s degree from Connecticut College, his MS in criminal justice at Suffolk University, and his MS in computer science at University of Chicago. Brett is pursuing his PhD in Criminology, Law and Justice at the University of Illinois-Chicago. He resides in Chicago with his wife and three children.


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