Schedule: Data Driven Business Day sessions

Please note: to attend, your registration must include Tutorials.

Data Driven Business Day, Grand West (NY Hilton)
Alistair Croll (Solve For Interesting)
Average rating: ****.
(4.00, 1 rating)
Pride comes before the fall. And we’re damned proud of our big data. In his opening remarks, Strata chair Alistair Croll looks at some of the ways we’ll be disappointed by the hype, slaughtering a few sacred elephants along the way. Read more.
Business & Industry Data Driven Business Day, Grand West (NY Hilton)
Tutorial Please note: to attend, your registration must include Tutorials.
For business strategists, marketers, product managers, and entrepreneurs, Data Driven Business Day looks at how to use data to make better business decisions faster. Packed with case studies, panels, and eye-opening presentations, this fast-paced day focuses on how to solve today's thorniest business problems with Big Data. It's the missing MBA for a data-driven, always-on business world. Read more.
Data Driven Business Day, Grand West (NY Hilton)
Daniel Goroff (Alfred P. Sloan Foundation)
Average rating: ****.
(4.67, 3 ratings)
All the data in the world won’t make a difference if we can’t change people’s minds. There’s overwhelming evidence that we don’t behave rationally, and that small changes in how information is shared or tainted have huge impacts on its effects. Read more.
Data Driven Business Day, Grand West (NY Hilton)
r0ml Lefkowitz (Retired)
Average rating: ****.
(4.00, 1 rating)
When we realized citizens needed to be literate, we taught reading. Today, organizations need to be numerate to survive. What do we need to teach them about data? In this session, Robert Lefkowitz looks at what organizations need to learn in a data-governed world, proposing a curriculum for the connected. Read more.
Data Driven Business Day, Grand West (NY Hilton)
Marshall Sponder (WebMetricsGuru INC,)
Average rating: ****.
(4.00, 3 ratings)
Nobody knows data like a web analyst. That’s because everything we do online leaves a digital breadcrumb trail that’s easy to track and mine. The real world is less well instrumented—but that’s changing. Noted analyst Marshall Sponder takes us on a tour of some applications that blend real-world sensors with deep analytics. Read more.
Data Driven Business Day, Grand West (NY Hilton)
Camille Fournier (Independent)
Average rating: ****.
(4.00, 2 ratings)
Big data isn’t just about volume. It’s also about speed—making decisions in real time, and enabling interactive exploration—and richness of information. While we talk a lot about how large organizations can benefit from mining and connecting data sets, Big Data can help the little guy, too. Read more.
Data Driven Business Day, Grand West (NY Hilton)
Noah Illinsky (Amazon Web Services)
Average rating: ****.
(4.33, 3 ratings)
Data is getting bigger faster than ever, and visualization is emerging as the preeminent tool for gainign insight, gleanign answers, and making decisions informed by your mountain of data. Unfortunately, most of what's being presented visually these days is, at best, more style than substance, and at worst, wildly misleading. Read more.
Data Driven Business Day, Grand West (NY Hilton)
Björn Herrmann (Startup Genome & Startup Compass)
Average rating: ***..
(3.00, 1 rating)
Modern startups analyze everything. Struggling to reach escape velocity before the money runs out, they obsess over details, experiment quickly, and optimize constantly. Analysis is simply a part of the day-to-day business, rather than an afterthought. Read more.
Data Driven Business Day, Grand West (NY Hilton)
Nilofer Merchant (Rubicon), Bill Schmarzo (EMC Consulting), Rob Coneybeer (Shasta Ventures), PV Kannan (247-inc )
Average rating: ***..
(3.00, 2 ratings)
Business strategists rely on models to help them understand the dynamics of a market or an organization. Venerated models from the likes of Michael Porter explain how companies compete, how advantage is gained, and how information is disseminated. In the business world, they’re Gospel. But should they be? Read more.
Data Driven Business Day, Grand West (NY Hilton)
Oreilly_DElron Dan (Accenture)
Average rating: **...
(2.00, 2 ratings)
Big Data promises a lot. But for many companies, the real questions are more fundamental: What are the top drivers of competitive advantage—scale, network effects, ecosystem, and platforms? How can we use data to leverage these or to defend against others who may have them? How does a new age player attack an industry like banking, and how do banking incumbents defend defend against such attacks? Read more.
Data Driven Business Day, Grand West (NY Hilton)
David Boyle (Harrods)
Average rating: ****.
(4.00, 3 ratings)
In this case study, David Boyle will look at how EMI changed itself, and the music industry, by moving from gut instinct and opinions to a data-informed business. Read more.
Data Driven Business Day, Grand West (NY Hilton)
Sean Gourley (Primer)
Average rating: *****
(5.00, 1 rating)
What’s smarter—a person, or a computer? Today, at least, the answer is both. Computers can’t simply print out the answers to complex problems. Plenty of problems are opaque to raw computing power. In this talk, Sean Gourley will show how a blended approach improves results and adds to the cognitive ability of decision-makers involved in big, complex, seemingly intractable questions. Read more.
Data Driven Business Day, Grand West (NY Hilton)
Gary Kearns (MasterCard Advisors)
Average rating: **...
(2.50, 2 ratings)
If you have the right data and know how to effectively analyze it, you can learn a lot about your customers. Armed with this type of information, you can build better products, improve how you enter markets, and time your launches more effectively. Read more.
Data Driven Business Day, Grand West (NY Hilton)
Roberto Medri (Etsy, Inc.)
Average rating: **...
(2.00, 2 ratings)
Online marketplace Etsy cares a lot about its customers, and what they’re worth. How do we understand the value they bring to an organization? In this session, Roberto Medri shows us how Etsy thinks about Customer Lifetime Value, and how this data is used to target your best customers, mitigate churn, and even get a meaningful value of your company’s worth. Read more.
Data Driven Business Day, Grand West (NY Hilton)
JD Vogt (Salesforce)
Average rating: ***..
(3.67, 3 ratings)
In this wide-ranging session, JD Vogt takes us on a tour of augmented humanity, showing how the user interface is evaporating before our very eyes. He’ll look at examples from clinical decision support and bioinformatics, showing how the interface is disappearing, and a collaborator is taking its place. Read more.
Data Driven Business Day, Grand West (NY Hilton)
Tom Phillips (m6d)
Average rating: *....
(1.33, 3 ratings)
The accepted wisdom from the very beginning of the Web was that the internet would change everything—media, marketing, commerce, communications. So why do marketers still try to find audiences using the clumsy tools of traditional media? In this session, Tom Phillips will challenge current marketing methodologies, arguing that in an era of big data, it’s time for the machines to take over. Read more.
Data Driven Business Day, Grand West (NY Hilton)
Dirk Van den Poel (Ghent University), Dauwe Vercamer (Ghent University)
Average rating: ***..
(3.00, 1 rating)
Many small businesses lack the formal processes and standardization of their larger competitors. They rely on employee instinct and institutional memory, and over time, become uncompetitive. This is particularly true in sales cultures. In this session, Dirk Van den Poel talks about using data and algorithms to optimize the behavior of sales teams. Read more.
Data Driven Business Day, Grand West (NY Hilton)
Micheline Casey (Federal Reserve Board)
Average rating: *....
(1.00, 2 ratings)
If you’re going to transform your business by infusing it with data and analysis, you’re going to have to pay attention to what you use and how you use it. In this session, Micheline Casey provides an overview of data governance and data management principles that should be applied to big data projects. Read more.
Data Driven Business Day, Grand West (NY Hilton)
Mary Ludloff (PatternBuilders), Terence Craig (PatternBuilders)
Average rating: ****.
(4.00, 1 rating)
We’ve looked at the many uses of data, and what governance is required. But are our expectations of privacy realistic? In this session, Terence Craig and Mary Ludloff, authors of Privacy and Big Data, ask (and answer) the question: What level of privacy do we really have in the digital age? Read more.
Data Driven Business Day, Grand West (NY Hilton)
Jesse Anderson (Smoking Hand)
Average rating: **...
(2.33, 3 ratings)
Can a million monkeys on a million typewriters eventually recreate Shakespeare? The great minds since Aristotle have been thinking about this theorem. In 2011, Jesse Anderson randomly recreated Shakespeare using Hadoop. Here's why you should care. Read more.
Data Driven Business Day, Grand West (NY Hilton)
Kristian Hammond (Northwestern Computer Science)
Average rating: *****
(5.00, 2 ratings)
Information isn’t enough. The right information has to get into the right minds at the right time. But traversing the “mental last mile” between information and action is a real challenge. In this session, Narrative Science’s Kristian Hammond will look at tailoring messages to audiences, and discuss the results across a variety of domains, from amateur sports to education. Read more.
Data Driven Business Day, Grand West (NY Hilton)
Deborah Cooper (Enterprise Data Science)
Average rating: ***..
(3.00, 2 ratings)
In this session, Deborah Cooper will show how organizations can use one of the largest free data sets around, along with privately collected data, to provide business insights and drive market strategy. She’ll introduce some of the available datasets, show how to organize them, and provide examples that integrate public and private datasets together for practical decision making. Read more.
Data Driven Business Day, Grand West (NY Hilton)
Rob Coneybeer (Shasta Ventures)
Average rating: ****.
(4.00, 1 rating)
We’re on the verge of a sea change of connectivity, as we instrument the world around us, a movement known as the Internet of Things. In this session, Rob Coneybeer looks at the many factors behind this transformation, and how they’re creating a wide-range of new products and opportunities for business and technology. Read more.
Data Driven Business Day, Grand West (NY Hilton)
Alistair Croll (Solve For Interesting)
Wrapping up a day of data-driven business, Strata chair Alistair Croll will offer some closing thoughts on how the coming year will change businesses as they embrace data-driven, analytical approaches to competition and growth. Read more.

Sponsors

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities, contact Susan Stewart at sstewart@oreilly.com.

Media Partner Opportunities

For information on trade opportunities contact Kathy Yu at mediapartners
@oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

View a complete list of Strata contacts.