Oscar Padilla

Oscar Padilla
VP of Strategy, Entravision Communications

Website | @oscarOne40

Oscar Padilla leads the strategic services for Entravision’s Data and Analytics Services division. He is accountable for driving the formulation of new product and service offerings, as well as helping clients achieve higher efficiency from their data and analytics marketing programs. Most recently, Oscar served as senior director of Interactive Strategy at Vertis Communications, a $1.4 billion communications and marketing company. As a direct report to Vertis’ CMO, Oscar oversaw the strategic direction of the division, leading client digital strategies in the areas of social media, mobile, online advertising and web development, and managed partners across all media channels.

In addition, Oscar has worked with Hitachi Consulting, Blackboard Inc., RepEquity (previously Mindshare Interactive) and Bridgeline Digital. At these companies, Oscar led engagement for numerous large-scale interactive projects, including work for PhRMA, AstraZeneca, HARPO Inc., United Cerebral Palsy, Southwest Airlines and the Bond Market Association.

Oscar has provided expert perspective for industry trade publications and has been published in Mobile Marketer, DMA News, 1to1 Magazine, Value Retail News, Chief Marketer, and iMedia Connect. Oscar holds a B.S. in Business Administration from the University of Maryland. Previous speaking engagements include DMA, PRSA, Boston Ad Club, California Senate Democratic Caucus, and InfoTrend.

Sessions

Business & Industry, Beekman / Sutton North (NY Hilton)
Oscar Padilla (Entravision Communications), Franklin Rios (Luminar), Vineet Tyagi (Impetus Technologies)
Average rating: ***..
(3.67, 3 ratings)
How a traditional Spanish-language media company, made the strategic decision to build a robust analytics intelligence division to more effectively target the Hispanic market. Attendees will walk away with insights on how this traditional media company implemented a big data and MapReduce operations from the ground up. Read more.
Office Hour, Rhinelander North (Table B)
Oscar Padilla (Entravision Communications), Franklin Rios (Luminar), Vineet Tyagi (Impetus Technologies)
Oscar Padilla, VP of Strategy, Entravision Communications; Franklin Rios, President, Luminar & Vineet Tyagi, Head Innovation Labs & Associate VP of Technology, Impetus Technologies Read more.

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