Office Hour with Oscar Padilla, Franklin Rios & Vineet Tyagi

Office Hour, Rhinelander North (Table B)

Oscar Padilla, VP of Strategy, Entravision Communications; Franklin Rios, President, Luminar & Vineet Tyagi, Head Innovation Labs & Associate VP of Technology, Impetus Technologies

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Oscar Padilla

Entravision Communications

Oscar Padilla leads the strategic services for Entravision’s Data and Analytics Services division. He is accountable for driving the formulation of new product and service offerings, as well as helping clients achieve higher efficiency from their data and analytics marketing programs. Most recently, Oscar served as senior director of Interactive Strategy at Vertis Communications, a $1.4 billion communications and marketing company. As a direct report to Vertis’ CMO, Oscar oversaw the strategic direction of the division, leading client digital strategies in the areas of social media, mobile, online advertising and web development, and managed partners across all media channels.

In addition, Oscar has worked with Hitachi Consulting, Blackboard Inc., RepEquity (previously Mindshare Interactive) and Bridgeline Digital. At these companies, Oscar led engagement for numerous large-scale interactive projects, including work for PhRMA, AstraZeneca, HARPO Inc., United Cerebral Palsy, Southwest Airlines and the Bond Market Association.

Oscar has provided expert perspective for industry trade publications and has been published in Mobile Marketer, DMA News, 1to1 Magazine, Value Retail News, Chief Marketer, and iMedia Connect. Oscar holds a B.S. in Business Administration from the University of Maryland. Previous speaking engagements include DMA, PRSA, Boston Ad Club, California Senate Democratic Caucus, and InfoTrend.

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Franklin Rios


As president of Luminar, Franklin Rios brings more than 20 years of management, business development, sales and marketing experience in the interactive, e-commerce, telecomm and media industries.

Prior to Luminar, Franklin was president of the Enterprise Solutions Group at Infogroup, and vice president of Interactive Sales and Marketing at Vertis Communications, Inc., a $1.4 billion communications and marketing company.

Franklin ran his own full-service Hispanic advertising agency, Rios Group, from 2003 to 2006. He was also director of sales at CSG Systems from 2001 to 2003 and a sales manager at Columbine JDS (Harris Broadcasting Systems) from 1994 to 2001.

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Vineet Tyagi

Impetus Technologies

Vineet Tyagi has over 17 years of experience on product development, managing innovation and creating enterprise grade solutions for Healthcare, Transportation, Insurance and Financial sectors. His expertise includes Big Data, Hadoop, Cloud Computing and Agile/Lean software development. Vineet has spearheaded the design & architecture of several large & cloud scale solutions for data lifecycle management at petabyte scale. Vineet also leads many Open source contributions that have received global recognitions and is a noted speaker on Big Data Technologies.


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