Revolution or Evolution?

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To kick off Bridge to Big Data Day, we present two views of big data. Is it truly something new, or just an evolution of what we have already? Join us for an interesting and entertaining talk that will help frame your thinking on big data.

Photo of Mark Madsen

Mark Madsen

Think Big Analytics

Mark Madsen is the global head of architecture at Think Big Analytics, where he is responsible for understanding, forecasting, and defining the analytics landscape and architecture. Previously, he was CEO of Third Nature, where he advised companies on data strategy and technology planning and vendors on product management. Mark has designed analysis, data collection, and data management infrastructure for companies worldwide.

Photo of Marc Demarest

Marc Demarest

Noumenal, Inc.

Marc Demarest is CEO and a principal in Noumenal, Inc., an international management consulting firm based in the Pacific Northwest and the UK that provides a range of management and technical consulting services to high-tech, biotech, nanotech, and greentech firms. Widely known as an early proponent of data marting and tiered enterprise data warehousing models, Demarest is currently writing a book on nontechnical aspects of enterprise data warehousing.

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