Case Study: Big Data, Small(er) Company

Big data isn’t just about volume. It’s also about speed—making decisions in real time, and enabling interactive exploration—and richness of information. While we talk a lot about how large organizations can benefit from mining and connecting data sets, Big Data can help the little guy, too.

In this case study, Camille Fournier takes us behind the scenes to look at how Rent The Runway tackles complex data sources, user data, and aggregation, and how the company was able to launch a new business model that depends on fundamentally altering how consumers behave.