Making Major League Data Work: Carving Up Big Data into Useful Applications for Specific Audiences

Visualization & Interface, Murray Hill (NY Hilton)
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Major League Baseball captures more than 10Tb of data per year of game data: for example every single pitch is recorded with hundreds of attributes including pitch type, release point, speed, strike zone, hit location, play-by-play commentary and high definition video. This data can be used in countless ways, from reconstructing a single game to analysis of pitching patterns to team optimization.

Bloomberg Sports worked in close cooperation with MLB and other partners to create highly effective visual applications.
While better analytics and better visualization were important to achieving good results, there were also many lessons were learned regarding users, technology and processes.

For example, with these large volumes of data, a one-size-fits-all approach of generic solutions no longer works for people. And there were many different needs and constraints. For example, no computers are allowed in the dugout meaning that visualizations needed to be effective in paper format – no interactive analytics, no interactive visualization. Bloomberg Sports has now evolved the visual applications for different people, for example, the fans, the players, the coaches and the scouts.

This presentation will cover some of the challenges and successes with baseball analytics and visualization and generalize some of the lessons learned that could be much more broadly applicable, for example, to retailers or city planners. This will be co-presented by Noah Schwartz of Bloomberg Sports and Richard Brath of Oculus.

Photo of Richard Brath

Richard Brath

Uncharted Software

I’ve been designing and building innovative information visualizations for 20 years, ranging from one of the first interactive 3D financial visualizations on the web in 1995 to visualizations embedded in financial data systems used every day by thousands of market professionals.

Noah Schwartz

Bloomberg Sports

Noah Schwartz is technology professional with a passion for sports. Noah is a member of a group at Bloomberg that recognized an business opportunity for a sports analytics and has been instrumental in creating the platform to deliver the applications to the end users.


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