Mining Consumer Data for Insights and Trends

Data Driven Business Day, Grand West (NY Hilton)
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If you have the right data and know how to effectively analyze it, you can learn a lot about your customers. Armed with this type of information, you can build better products, improve how you enter markets, and time your launches more effectively.

In this session, Gary Kearns looks at purchasing data, one of the richest sources of data available, and offers examples of how companies in industries like financial services, retail, media, and hospitality are using this near real-time behavioral data to gain valuable insights and identify trends that can improve their businesses.

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Gary Kearns

MasterCard Advisors

Gary Kearns is Group Executive, Information Services for MasterCard Advisors. He has global responsibility for leading efforts to develop differentiated data assets, drive growth within core target areas and identify new revenue opportunities in emerging segments at MasterCard. MasterCard data assets encompass 1.7 billion cards representing more than 30 million merchants and 65 billion transactions annually. Prior to joining MasterCard, Gary spent five years as president, Decision Analytics North America at Experian. In that capacity, he was responsible for leading B2B software and predictive analytics businesses serving financial institutions, government agencies, asset managers, retailers, utilities and telecom companies. He also was managing director and global leader for Risk Solutions at Standard & Poor’s. Prior to that, Gary spent twenty years in the banking industry. Gary holds a B.S. in International Finance from the Georgetown University School of Foreign Service. He also attended the Advanced Management Program at the Wharton School of the University of Pennsylvania.

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