How Much Privacy Can We Really Expect?

Data Driven Business Day, Grand West (NY Hilton)
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We’ve looked at the many uses of data, and what governance is required. But are our expectations of privacy realistic? Only a few years ago, pundits cautioned us not to put our names on the Web; today, we check in when travelling, telling the world when we’re away from our homes. Clearly, expectations and societal norms shift.
It’s not just our behavior that changes privacy, though. Aggregation is easy, and seemingly innocuous data sets, mined by cheap computing and new algorithms, can predict our buying behavior or flag us as criminals.
In this session, Terence Craig and Mary Ludloff, authors of Privacy and Big Data, ask (and answer) the question: What level of privacy do we really have in the digital age?

Photo of Mary Ludloff

Mary Ludloff


Mary Ludloff is Vice President of Marketing at PatternBuilders, a big data analytics solution provider. Through her work at Brio Technology (now Hyperion) and NONSTOP Solutions (now Manhattan Associates), Mary has a deep understanding of supply chain management issues as well as the use of business intelligence tools in data warehousing and analytic application efforts. Mary is co-author of Informix Guide to SQL: Tutorial and Privacy and Big Data, a frequent white paper contributor, an editor of Object Request Broker (ORB) programmer reference manuals and tutorials, a speaker, and a blogger on diverse topics such as big data and analytics from a technology and business perspective, data security, data privacy, and marketing in the digital age.

Photo of Terence Craig

Terence Craig


Terence Craig is CEO and CTO of PatternBuilders, a big data analytics companies that produces advanced applications for financial services, retail and other data intensive industries.

Terence has an extensive background in building, implementing, and selling analytically-driven enterprise applications across such diverse domains as enterprise resource planning (ERP), retail sales channel optimization, professional services automation (PSA), and semi-conductor process control and analytics in both public and private companies. He has been part of the ERP/SCM industry as it has evolved, from the VAX and HP 3000 to its current heyday of client-server, GUIs, and relational databases and is looking forward to exploring what the next generation of solutions, powered by the Internet of Things and big data analytics, will look like.

With over 20 years of experience in both executive and technical management roles with leading-edge private and public technology companies, Terence brings a unique and innovative view of what is needed—from both an operational and technology perspective—to build a world class analytics platform that is focused on the innovative development of analytic applications designed to improve companies’ and organizations’ profitability and efficiencies. He is also a speaker, blogger (on all things big data and analytics plus lots of other stuff), and author of Privacy and Big Data.


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