Linking Census and Enterprise Data Sets

Data Driven Business Day, Grand West (NY Hilton)
Average rating: ***..
(3.00, 2 ratings)

One of the largest free data sets around is often overlooked. Yet it holds tremendous information and context for analysts. It’s the Decennial Census. Executives need fact-based assessments of market opportunities and distribution coverage, and census datasets are a rich source for market information.
In this session, Deborah Cooper will show how organizations can use this government data along with privately collected data to provide business insights and drive market strategy. She’ll introduce some of the available datasets, show how to organize them, and provide examples that integrate public and private datasets together for practical decision making.

Photo of Deborah Cooper

Deborah Cooper

Enterprise Data Science

Deborah M. Cooper possesses over 15 years of industry experience in successfully applying market strategy and customer analytics within financial services, insurance, and life sciences. At Fidelity Investments, she leveraged a customer-focused data architecture strategy to support product growth, advanced analytics to increase retirement season sales by 40%, and KPI development to align the highly-matrixed Retail organization to acquisition goals. With Liberty Mutual Group, she developed a competitive intelligence function and market-sizing strategy for a national and middle market client base.

Most recently, Ms. Cooper served as Vice President of Marketing Applications & Analytics for Putnam Investments. Prior to her work with financial services, she authored and presented research findings in molecular genetics and medical demand modeling. Ms. Cooper holds a Masters degree in Corporate Finance from Bentley University, and a Bachelor of Science degree in Biochemistry and Molecular Biology from the University of Massachusetts.


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