How Draw Something Absorbed 50 Million New Users, in 50 Days, With Zero App Downtime

Hadoop & Beyond, Grand West (NY Hilton)
Average rating: ****.
(4.00, 4 ratings)

Social and online games are a multi-billion market and one of the fastest growing sectors of the global economy. With the acceleration of social media, games can go from zero to millions of users overnight — the latest example being OMGPOP’s Draw Something, a Pictionary-like game that broke all records when it went viral and skyrocketed to more than 50 million downloads and billions of drawings within a few weeks of launch.

If you are planning to build and launch a web application – growth is what you should be concerned with and prepared for. So how exactly can you architect an application, without breaking the bank, while sustaining a snappy and compelling application experience across the scaling spectrum?

In this presentation, Frank Weigel will focus specifically on the data management challenges web application developers face, and provide criteria for selecting a data management model that will provide the scalability and performance needed to support massive growth. The presentation will also highlight the architecture of OMGPOP’s Draw Something – an example of a game that was prepared for growth.

Frank Weigel

Couchbase, Inc.

Frank Weigel is Vice President of Products at Couchbase, responsible for product strategy, product management, and community engagement. Frank is passionate about working with customers and users to understand emerging requirements and successfully driving disruptive technology solutions to market. Previous to Couchbase, Frank was with IBM as technical product manager for cross-platform virtualization. Prior to that Frank served in a variety of roles at Transitive, including R&D, product management, and sales engineering. Frank received his undergraduate and graduate degrees in computer engineering from Manchester University, and holds several U.S. patents.

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