Strata Conference + Hadoop World 2012 Call for Participation

Call closed 11.59pm 05/07/2012 EDT.

Making Data Work

Now in its second year in New York, the O’Reilly Strata Conference explores the change brought to technology and business by big data, data science, and pervasive computing. Joining forces this year with Hadoop World, Strata is at the heart of the big data industry.

We are inviting proposals for presentations from practitioners, business leaders, analysts, designers, and developers. We’re interested in success stories, best practices, failures, cautionary tales, and future developments. We want to hear stories and innovation from the worlds of finance, the web, media, retail, telecoms, government, and more.

If you have a compelling story to tell, you are invited to submit a proposal now to speak at Strata. Read tips for submitting a proposal.

New for 2012

Strata has merged with Hadoop World. As a result, we have expanded the space for content in Strata Conference, and will have the opportunity to incorporate more hands-on and business focused content. In particular, proposals focusing on the Apache Hadoop ecosystem are strongly welcomed, along with stories of practical experience, and presentations focused on visualization and communication.

Strata Conference will be held October 23-25, 2012 in New York, NY. You can view previous sessions from Strata Santa Clara 2012 and Strata Conference New York 2011.

Suggested Topics

Session proposals are invited on, but not limited to, the following topics. Please see below for tutorial suggestions.


  • Hadoop and its ecosystem
  • Real time and streaming data processing and analytics
  • Big data and analytical tools, algorithms and techniques
  • Crowdsourcing
  • Data acquisition and cleaning
  • Data distribution and markets
  • Data science best practice
  • Predictive analytics
  • Search
  • Machine learning, AI
  • Cloud platforms and infrastructure
  • Domain specific data, e.g. geodata, social data, time-series
  • Internet of things
  • Data security
  • Alternative approaches to big data
  • Convergence of big data with linked data


  • Vertical applications such as finance, advertising, media, health
  • From research to product
  • Data protection, privacy and policy
  • Becoming a data-driven organization
  • Training, recruitment, and management for data
  • Changing role of business intelligence
  • Cautionary tales


  • Visualization and design principles
  • Mobile strategy, applications & futures
  • Augmented reality and immersive interfaces
  • Dashboards
  • Sensors, mobile, wireless
  • Physical interfaces and robotics


Tutorial submissions must be broadly applicable to the audience, and impart practical skills and insight. Tutorials are 3 hours long, and are invited on the following topics:

  • Hadoop, HBase and associated technologies
  • Cassandra, MongoDB or other broadly adopted NoSQL databases
  • R, Python
  • Core data science skills
  • Data journalism skills
  • Visualization and communication
  • Sensors, robotics and data collection

Required Information

  • Proposed title
  • Overview and extended descriptions of the presentation: main idea, subtopics, conclusion
  • Suggested tags
  • Suggested track
  • Speaker(s): expertise and summary biography

Presentation Types

  • 40-minute Session
  • 3-hour Tutorials

Limited speaking opportunities are also available through conference sponsorship. Contact Susan Stewart at (707) 827-7148 or for more information.

Tips for Submitting a Proposal

Help us understand why your presentation is the right one for Strata.

Please keep in mind that this event is by and for professionals. Our participants expect that all presentations and supporting materials will be respectful, inclusive, and "safe for work."

  • Be authentic! Your peers need original presentation ideas that focus real-world scenarios, relevant examples, and knowledge transfer
  • Give your proposal a simple and straightforward title. Clever or inappropriate titles make it harder for people to figure out what you’re really talking about
  • Include as much detail about the planned presentation as possible. The longer the talk you’re proposing, the more detail you should provide
  • If you are proposing a panel, tell us who else would be on it
  • Keep proposals free of marketing and sales
  • If you are not the speaker, provide the contact information of the person you’re suggesting. We tend to ignore proposals submitted by PR agencies unless we can reach the suggested participant directly. Improve the proposal’s chances of being accepted by working closely with the presenter(s) to write a jargon-free proposal that contains clear value for attendees
  • Keep the audience in mind: they’re professional, and already pretty smart
  • Context is important. If your presentation is about something truly ground-breaking, it will be helpful to the reviewers if you describe it in terms of things that attendees might already know of
  • Limit the scope of the talk: in 40 minutes, you won’t be able to cover Everything about Framework X. Instead, pick a useful aspect, or a particular technique, or walk through a simple program
  • Explain why people will want to attend: is your topic gaining traction? Is it critical to modern business? Will attendees learn how to use it, program it, or just what it is?
  • Repeated talks from the conference circuit are less likely to be appealing. The conference has a limited number of slots, and if attendees can see the same talk somewhere else, why should they come see you at this one? If you speak at a lot of events, be sure to note why this presentation is different
  • Don’t assume that your company’s name buys you credibility. If you’re talking about something important that you have specific knowledge of because of what your company does, spell that out in the description
  • Let us know in your proposal notes whether you can give all the talks you submitted proposals for
  • Does your presentation have the participation of a woman, person of color, or member of another group often underrepresented at tech conferences? Diversity is one of the factors we seriously consider when reviewing proposals as we seek to broaden our speaker roster
  • We welcome sessions for attendees with a variety of skill levels. Consider proposing a number of different skill-level sessions, and please indicate the experience and knowledge level of the audience that you are targeting: novice, intermediate, or expert.

Other resources to help write your proposals:

Important Dates

  • Call for Proposals ends May 7, 2012
  • Registration opens early June 2012
  • Proposers notified by June 28, 2012

Code of Conduct

We expect all participants, including speakers, to support our Code of Conduct, the core of which is this: an O’Reilly conference should be a safe and productive environment for everyone. Read more »

Hadoop and the Hadoop elephant logo are trademarks of the
Apache Software Foundation.


Sponsorship Opportunities

For information on exhibition and sponsorship opportunities, contact Susan Stewart at

Media Partner Opportunities

For information on trade opportunities contact Kathy Yu at mediapartners

Press and Media

For media-related inquiries, contact Maureen Jennings at

Contact Us

View a complete list of Strata contacts.