MapReduce for the Rest of Us: Unlocking Data Science for the Business User

Tasso Argyros (‎ActionIQ)
Sponsored Sessions
Location: Murray Hill Suite B

MapReduce, Hadoop, and other “NoSQL” big data approaches open opportunities for data scientists in every industry to develop new data-driven applications for digital marketing optimization and social network analysis through the power of iterative, big data analysis. But what about the business user or analyst? How can they unlock insights through standard business intelligence (BI) tools or SQL access? The challenge with emerging big data technologies is finding staff with the specialized skill sets of the data scientist to implement and use these solutions. Business leaders and enterprise architects struggle to understand, implement, and integrate these big data technologies with their existing business processes and IT investments and provide value to the business.

This session will explore a new class of analytic platforms and technologies such as SQL-MapReduce® which bring the science of data to the art of business. By fusing standard business intelligence and analytics with next-generation data processing techniques such as MapReduce, big data analysis is no longer just in the hands of the few data science or MapReduce specialists in an organization! You’ll learn how business users can easily access, explore, and iterate their analysis of big data to unlock deeper sights. See example applications with digital marketing optimization, fraud detection and prevention, social network and relationship analysis, and more.

This session is sponsored by Aster Data

Photo of Tasso Argyros

Tasso Argyros

‎ActionIQ

Tasso Argyros is the founder and CEO of ActionIQ, an enterprise software company that aims to bridge the gap between marketing and data for the Global 2000. He is also a venture partner at First Mark Capital and a cofounder of DataElite Ventures, a San Francisco-based seed-stage fund focused on big data companies. Previously, Tasso cofounded big data pioneer Aster Data (acquired by Teradata), after dropping out of the PhD program at Stanford, and served as copresident and general manager of Teradata’s Big Data Division. Tasso has received several awards and recognitions, including Businessweek’s best young tech entrepreneur for 2009, the World Economic Forum’s technology pioneer in 2010, and Forbes’s next-gen innovator in 2013. He holds a master’s degree in computer science from Stanford University and a diploma in computer engineering from the Technical University of Athens.

Sponsors

  • Aster Data
  • EMC Greenplum
  • GE
  • Lexis Nexis
  • MarkLogic
  • Tableau Software
  • Cloudera
  • DataStax
  • Informatica
  • DataSift
  • Splunk
  • Amazon Web Services
  • Datameer
  • Impetus
  • Karmasphere
  • MapR Technologies
  • Pervasive
  • Platform Computing
  • Revolution Analytics
  • Sybase
  • Xeround
  • Media-Science
  • Platfora

Sponsorship Opportunities

For information on sponsorship opportunities at the conference, contact Susan Stewart at sstewart@oreilly.com

Press & Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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