Creating a fact-based decision making culture in organizations

Amaresh Tripathy (PricewaterhouseCoopers)
Location: Sutton North Level: Non-technical

Analytical culture is the last mile problem of organizations. More data and analytics frequently lead to decision ambiguity. Insights are either not actionable and when they are actionable, they are not widely adopted at an operational level.

There has been a lot of emphasis on technology and data quality aspects of analytics; however without the analytical culture most organizations will not be able to take advantage of the benefits.

After partnering with more than 100 client organizations as a consultant, from small point solution pilots to deploying large decision support systems, I have developed a series of principles which I think are critical to create and foster an analytical culture. I want to introduce the framework and highlight the organizational principles with some real life war stories.

Some of the organizational principles that I will speak about include:

  1. Top Down and not Bottom Up: Analytical culture starts in C-suite
  2. Human as a hero vs. Human as a hazard: Design of decision architectures
  3. Carrot or Stick: Overcoming Man vs. Machine perception
  4. What goes around comes around: Importance of feedback loops
  5. Saltines before the steak: Quick wins and Analytical evangelists
  6. Journalists before data scientists: Role of communication
  7. People, People, People: The talent gap

I hope that the audience will embrace some of the principles and implement them as they build their analytical organizations and solutions.

Photo of Amaresh Tripathy

Amaresh Tripathy


Amaresh Tripathy is a Partner at PriceWaterhouseCoopers’ Advisory business. Amaresh has helped Fortune 500 companies in multiple industries to use bottoms-up data analytics in strategic decision making. His work has focused on developing growth strategies, defining market entry plans, understanding customer behavior to increase profitability, improve marketing efficiency, developing operations strategy and streamlining distribution. Amaresh founded the firm’s Information and Analytics practice which he helps to manage. He frequently contributes to company‚Äôs blog on information analytics ( and has written on data analytics, marketing segmentation and behavioral economics. Amaresh holds a Masters degree in Transportation Systems Engineering from the University of Texas at Austin


  • Aster Data
  • EMC Greenplum
  • GE
  • Lexis Nexis
  • MarkLogic
  • Tableau Software
  • Cloudera
  • DataStax
  • Informatica
  • DataSift
  • Splunk
  • Amazon Web Services
  • Datameer
  • Impetus
  • Karmasphere
  • MapR Technologies
  • Pervasive
  • Platform Computing
  • Revolution Analytics
  • Sybase
  • Xeround
  • Media-Science
  • Platfora

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