Amanda developed and oversees the overarching brand strategy for all BBC Worldwide’s businesses and formats. This includes maximising the commercial value of our current portfolio of 14 global brands – including Doctor Who and Dancing with the Stars – and also developing new BBC brands to build future brand revenue growth.
Amanda Hill joined BBC Worldwide in 2003. Before becoming Chief Brands Officer, she was responsible for BBC Earth, a global guardian brand representing the BBC’s natural history content and Walking with Dinosaurs.
Amanda has driven the growth of these brands leading them into theatric features with the creation of BBC Earth Films, exciting live events and exhibitions and creating a new digital home for BBC Earth content with the launch of BBC Earth Life Is a new consumer facing magazine style hub for natural history content.
In 2010 BBC Earth announced a slate of three new natural history feature films One Life, Walking with Dinosaurs 3D and Africa 3D. This followed a four year gap from filmmaking following the smash-hit movie Earth (2006) the 3rd highest grossing documentary film ever.
Amanda started working on natural history projects as ‘Head of Earth’ within BBC Worldwide’s Digital Media Division collaborating with the BBC on major digital projects BBC Wildlife Finder and Earth News. In this role she also oversaw the creation and launch of LoveEarth.com, a website created to market the documentary feature Earth from BBC Worldwide and Greenlight Media.
Before joining the Digital Media division in 2007, Amanda worked as Head of Content Direction as part of the Content and Production team, she spent time focusing on the development of content, brands and genres.
Amanda began her career working at L’Oreal where she worked in marketing as a senior brand manager. From there she moved to a company called Added Value where she worked on the development and re-positioning of global brands.
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