Joshua has more than 15 years of experience in the online advertising industry. He is one of the most knowledgeable marketing analytics and behavioral targeting experts, having designed applications that generate more than 30 percent of the industry’s annual behavioral targeting revenue.
Prior to joining Turn, Joshua was vice president of product management, research and data monetization at AT&T AdWorks. In this role, he was responsible for the architecture, product vision, and roadmap for the industry’s first three-screen audience platform. Joshua also advised the company on positions to take regarding digital advertising and privacy.
Prior to AT&T AdWorks, Joshua was vice president of targeting and optimization for ValueClick, Inc., where he oversaw product development of the company’s behavioral targeting platform and served as head of product for ValueClick Media. He previously served as the director of product management and engineering at Yahoo!, where he designed and patented Yahoo!’s behavioral targeting platform.
Joshua has held director-level positions at other leading online marketing analytics firms, including Angara and Personify. He is a member of the Mobile Marketing Association, Advertising Technology Council of Interactive Advertising Bureau (IAB), Networks and Exchanges Committee, and Quality Assurance Guidelines 2.0 Taskforce. As technical expert for Ad Network Educational Consortium, he advised Congress on proposed privacy legislation. Joshua is co-chair of the Viewability Working Group, IAB Ad Technology Advisory Board.
He holds a B.A. from Boston College, a J.D. Law from U.C. Hastings College of the Law and a M.B.A. from Oxford University.
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