Joerg Blumtritt

Joerg Blumtritt
CEO, Datarella

Website | @jbenno

Joerg Blumtritt (*1970) is founder and CEO of Datarella™, a Big Data Development Lab based in Munich, Germany.

After having graduated in statistics and political sciences with a thesis on machine learning, he started working as a researcher in behavioural sciences, focused on nonverbal communication. Projects had been funded by EU commission, German federal government and the Max-Planck-Society. After deep diving into insurance mathematics, he subsequently ran marketing and research teams for TV-channels ProSiebenSat.1, RTL II and magazine publisher Hubert Burda Media, introducing new qualitative methods like Netnography (< interNET ethNOGRAPHY) into media research. As European Operations Officer at Tremor Media, Joerg was in charge of building this New York based video ad-network’s European enterprises. Recently he had been working as managing director of MediaCom Germany.

He is founder and chairman of the German Social Media Association (AG Social Media) and is co-author of the Slow Media Manifesto. Joerg blogs under http://beautifuldata.net

Sessions

Privacy, Law & Ethics
Location: 116
Joerg Blumtritt (Datarella)
Average rating: ***..
(3.83, 6 ratings)
Smartphones carry mighty sensors: GPS, wifi, acceleration, gyroscope, microphone, magnetic field, etc., tracking behavior and environment, giving answer to complex questions like "is the user driving in a car or riding on a train?" We will show cases from travel industry, sports retail, and health. We will propose, how to use such intrusive technology in an ethically correct way. Read more.