Alex Dorman

Alex Dorman
CTO, Magnetic


Alex Dorman, CTO at Magnetic, holds more than twenty years of technology experience and fifteen years of experience managing engineering and data science teams. Alex is using Hadoop technologies for last 7+ years. Magnetic is an online advertising company and is leader in search retargeting. Before joining Magnetic, Alex built Big Data platforms and teams at Proclivity Media and ContextWeb/PulsePoint. Alex began his career at Intel Software Labs in Israel.


Data Science
Location: 113
Alex Dorman (Magnetic), Michal Laclavik (Magnetic)
Average rating: ***..
(3.00, 2 ratings)
The need to categorize short text strings arises in many domains: online advertising, search engines, social networking, etc. In this session, we will share strategies for categorizing large volumes of queries and keywords in the advertising space, our successes with open document collections (Wikipedia, DBPedia, Freebase), and details on our solution using Hadoop and Solr. Read more.