David is passionate about helping people make better decisions using data. He is EVP of insight at BBC Worldwide, where he leads the team that brings insight into decision-making at all levels of the business: from content acquisition to sales and marketing.
David has recently built global insight capabilities in both the book publishing and in the music industry that both inspired the businesses and helped them make quicker, smarter and bolder decisions for their brands. Most recently as SVP Consumer Insight at HarperCollins Publishers where his work introduced consumer insight into the company’s main activities – from brand acquisition to sales. He built a consumer insight capability that delivered a powerful, actionable understanding of consumer behavior and attitudes towards books, authors, book discovery and purchase.
He joined HarperCollins from EMI Music, where he built the consumer insight capability that delivered insight to all parts of the business in more than 25 countries. This helped to change the business from one driven by experience and judgement alone to one that embraced consumer insight as a core part of the decision-making process for it’s brands. His work contributed to decision making at all levels of the company, from artist signing to product development and brand development plans for EMI’s biggest artists like The Beatles and Pink Floyd.
He has worked in politics for the Labour Party in London and with Democrats in the US where he helped build data and analysis infrastructure that ultimately powered the 2008 election of President Obama. He has also helped philanthropists use data to give to more effective charities, worked in consulting helping corporate strategy to be evidence-based and helped Tesco and Dixons / Currys / PC World to use the the vast data they each gather.
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