David Boyle

David Boyle
Customer Insights Director, Harrods

@beglen

David is passionate about helping people make better decisions using data. He is EVP of insight at BBC Worldwide, where he leads the team that brings insight into decision-making at all levels of the business: from content acquisition to sales and marketing.

David has recently built global insight capabilities in both the book publishing and in the music industry that both inspired the businesses and helped them make quicker, smarter and bolder decisions for their brands. Most recently as SVP Consumer Insight at HarperCollins Publishers where his work introduced consumer insight into the company’s main activities – from brand acquisition to sales. He built a consumer insight capability that delivered a powerful, actionable understanding of consumer behavior and attitudes towards books, authors, book discovery and purchase.

He joined HarperCollins from EMI Music, where he built the consumer insight capability that delivered insight to all parts of the business in more than 25 countries. This helped to change the business from one driven by experience and judgement alone to one that embraced consumer insight as a core part of the decision-making process for it’s brands. His work contributed to decision making at all levels of the company, from artist signing to product development and brand development plans for EMI’s biggest artists like The Beatles and Pink Floyd.

He has worked in politics for the Labour Party in London and with Democrats in the US where he helped build data and analysis infrastructure that ultimately powered the 2008 election of President Obama. He has also helped philanthropists use data to give to more effective charities, worked in consulting helping corporate strategy to be evidence-based and helped Tesco and Dixons / Currys / PC World to use the the vast data they each gather.

Sessions

Business & Industry
Location: 113
David Boyle (Harrods), Amanda Hill (BBC Worldwide), Dan Jabry (CrowdEmotion)
Average rating: ***..
(3.89, 9 ratings)
Emotions are messy and complicated. That meant we had to develop new data science and research methods to understand emotional engagement with out TV shows. But it also meant we had to be careful about how we brought that data to bear in a creative business like BBC Worldwide. Hear about how data science is making a big difference to how we build brands around the world. Read more.
Office Hours
Location: Table B
David Boyle (Harrods)
Want to make better decisions with data? (Of course you do). David is passionate about data-driven decision making, too. Stop by and discuss: teasing inspiring, actionable insight from complex data; engaging a business with insight and changing ways of working; and the role and opportunities for data in a creative business. Read more.