Marcelo Soria-Rodriguez

Marcelo Soria-Rodriguez
VP Data Services, BBVA Data & Analytics


Marcelo Soria-Rodríguez is VP Data Services at BBVA Data & Analytics, a fully owned subsidiary of BBVA where all the provisioning of big data & data analysis has been centralized in order to ensure best practices, fast deployment, talent retention and global reach. He is a Telecommunications Engineer and M.Sc. in Signal Processing. His previous work background goes from being a researcher at Nokia, software developer and project manager at two spanish startups and has been with BBVA in its innovation department for over 6 years now. He has an appetite for fine eating, photography, architecture, reading about how our brains work and spending time in initially useless tasks which end up being a massive waste of time.


Data-Driven Business
Location: 118-119.
Marcelo Soria-Rodriguez (BBVA Data & Analytics)
Average rating: ****.
(4.17, 6 ratings)
Data will save the world. Or not. This is a story on focusing on what’s important, after all, about data. That Read more.
Office Hours
Location: Table B
Marcelo Soria-Rodriguez (BBVA Data & Analytics)
Average rating: *****
(5.00, 1 rating)
Interested in financial data, open innovation, or most interestingly, both? Meet Marcelo to discuss these opportunities (and challenges). He will also talk about openness in private companies (exposing data or capabilities to third parties), dealing with customers’ privacy in data-based products, and service design. Read more.
Business & Industry
Location: 113
Marcelo Soria-Rodriguez (BBVA Data & Analytics)
Average rating: ***..
(3.90, 10 ratings)
In this talk we will present practical cases on innovating with data in retail banking, a conservative industry. From initial idea to embracing open as a fundamental culture change, the talk will walk the audience through insights, lessons learned and practical examples on how to change the way value is delivered to customers. Read more.