Big Data at King

Vince Darley (King Digital Entertainment)
Data-Driven Business
Location: 118-119.
Average rating: ****.
(4.80, 10 ratings)

Vince will look at how we manage, use and draw insight from 10-20 billion data points a day to improve our games for a network of 350+ million monthly players.

Candy Crush Saga, Farm Heroes Saga, Pet Rescue Saga, the Bubble Witch Saga franchise and our other games are played by 138 million daily users, with more than 1.2 billion average daily game plays. Many of our players enjoy our games for months and even years. How does King use our data to ensure our games have such high longevity? The modern digital game is very much a “game as a service”, very distant to the old console world where a game didn’t evolve from the moment you bought it. How does big data enable that?

Vince Darley

King Digital Entertainment

Vince Darley is the Vice President Data Analytics and BI at King, a leading interactive entertainment company for the mobile world and creator of games such as Candy Crush Saga. King listed on the NYSE in March 2014 (NYSE: KING).

With more than 17 years’ experience in data science, at King, Vince oversees a team working on all aspects of analytics and business intelligence, including downstream and upstream data pipelines, data warehousing, real-time and batch reporting, segmentation and real-time analytics – information which is used across the business to improve the player experience.

Prior to his role at King, Vince was Head of Analytics and Optimisation, Supply Chain and Trading Systems for Ocado, where he was responsible for analytics, modeling,
analysis, forecasting and optimisation and focused heavily on building the online retailer’s web analytics capabilities to improve website conversion.

Vince was also Founder and CEO of Eurobios, a company which focused on applying complex science concepts, tools and techniques to business issues. At Eurobios, Vince’s clients included BP, Unilver, Ocado, Post Danmark and Deutsche Post.

Vince holds a Master of Arts and PhD in Complex Systems from Harvard University and a Bachelor of Arts in Mathematics from the University of Cambridge. He is also a published author, having co-authored ‘A NASDAQ market Simulation: Insights on a Major Market from the Science of Complex Adaptive Systems.’