When you’re small, you’ve got little to lose, and the only advantage you have is agility. Startups have embraced the Cult of Lean, using data and customer feedback to iterate quickly, finding the right product for the right market. But bigger, more established firms struggle to innovate. Held back by processes, averse to risk, and unable to experiment, many of them are vulnerable. Indeed, in the last half-century, the average lifespan of a company on the S&P 500 has plummeted from 75 years to just 15 years.
The good news is that some big companies have figured out how to balance disruptive innovation with traditional marketing. These Intrapreneurs use data subversively, showing the rest of the company how to ask better questions rather than relying on the old ways of doing things or the loudest opinions.
In this session, Alistair Croll, author of the best-selling Lean Analytics and chair of O’Reilly Strata, will share what he’s learned in a year of working with and interviewing intrapreneurs all over the world. From how to get executives craving data, to what makes a metric go viral, to how to structure a three-maxima portfolio of innovation, you’ll learn what it takes to make big companies not only survive—but thrive—in a data-driven world.
Alistair Croll is an entrepreneur with a background in web performance, analytics, cloud computing, and business strategy. In 2001, he cofounded Coradiant (acquired by BMC in 2011) and has since helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early-stage companies. He works with startups on business acceleration and advises a number of larger companies on innovation and technology. A sought-after public speaker on data-driven innovation and the impact of technology on society, Alistair has founded and run a variety of conferences, including Cloud Connect, Bitnorth, and the International Startup Festival, and is the chair of O’Reilly’s Strata Data Conference. He has written several books on technology and business, including the best-selling Lean Analytics. Alistair tries to mitigate his chronic ADD by writing about far too many things at Solve For Interesting.
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