In this presentation Daniel will discuss a process that can be used to go from data to stories. He will talk about ways to define the audience, create hypotheses, sketch data, analyze and build a story around it. The presentation includes the connecting dots game, Hulk, comics, architecture and other stories.
Daniel Waisberg is an Analytics Advocate at Google, where he is responsible for fostering Google Analytics by educating and inspiring Online Marketing professionals. Both at Google and his previous positions, Daniel has worked with some of the biggest Internet brands to measure and optimize online behavior. He is also the Founder of online-behavior.com.
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