Marketing technology and consumer privacy are less at odds than the general public perceives. Current regulations such as the EU Data Protective Directive and proposed standards such as W3C Do Not Track (DNT) are actually counterproductive to fostering a transparent, competitive, and free Internet. Much confusion exists over definitions of key concepts in the debate such as anonymous and personal identifiers and addressable and identifiable targeting, as well as other policies around data ownership and informed consumer choice. In a sense, privacy is currently being weighed against the continuing vibrancy of the Internet.
In this presentation, the speaker will address why Internet service providers, operating system manufacturers, application and browser providers, content owners and third-party software providers not only have the ability to collect and use consumer information, but also the responsibility to treat consumers with respect and provide them with appropriate transparency on the use of this data. He will demonstrate how new cross-device and mobile technologies do not alter the fundamental rights of consumers nor the exchanges of value they should expect in their digital experience.
Finally, the speaker will explain why the ability to target consumers will mean more ad support for the content that they want access to thereby reducing the need for publishers to build higher and higher paywalls. He will discuss why regulators and industry leaders must work together to ensure that the Internet continues to be a democratizing vehicle for knowledge, entertainment and social exchange.
Joshua has more than 15 years of experience in the online advertising industry. He is one of the most knowledgeable marketing analytics and behavioral targeting experts, having designed applications that generate more than 30 percent of the industry’s annual behavioral targeting revenue.
Prior to joining Turn, Joshua was vice president of product management, research and data monetization at AT&T AdWorks. In this role, he was responsible for the architecture, product vision, and roadmap for the industry’s first three-screen audience platform. Joshua also advised the company on positions to take regarding digital advertising and privacy.
Prior to AT&T AdWorks, Joshua was vice president of targeting and optimization for ValueClick, Inc., where he oversaw product development of the company’s behavioral targeting platform and served as head of product for ValueClick Media. He previously served as the director of product management and engineering at Yahoo!, where he designed and patented Yahoo!’s behavioral targeting platform.
Joshua has held director-level positions at other leading online marketing analytics firms, including Angara and Personify. He is a member of the Mobile Marketing Association, Advertising Technology Council of Interactive Advertising Bureau (IAB), Networks and Exchanges Committee, and Quality Assurance Guidelines 2.0 Taskforce. As technical expert for Ad Network Educational Consortium, he advised Congress on proposed privacy legislation. Joshua is co-chair of the Viewability Working Group, IAB Ad Technology Advisory Board.
He holds a B.A. from Boston College, a J.D. Law from U.C. Hastings College of the Law and a M.B.A. from Oxford University.
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