Jason McFall

Jason McFall
CTO, Causata


Jason McFall is the CTO at Causata, a startup using Big Data to automate real-time marketing. This combines machine learning with large scale data analysis and structured experimentation, to intelligently market to individuals.

Jason started out as an experimental physicist, working on Particle Physics collider experiments. the connection between the two jobs is uncanny: using big data and low latency technology to analyse data fast, and of course to perform and understand experiments with rigorous statistical confidence


Data Science
Location: Room 1-6 Level: Non-technical
Jason McFall (Causata)
Average rating: ****.
(4.00, 5 ratings)
Establishing cause and effect from observational data is extremely difficult. However by introducing randomization, or better still, controlled experiments, it becomes possible to establish true causality. This talk will survey the the difficulties and pitfalls of establishing cause and effect from observed data, and explain ways to introduce experimentation. Read more.


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