Discovery-driven Design in Social Games: Techniques, Processes, and Problems

Data Science
Location: Room 1-6 Level: Non-technical
Average rating: ****.
(4.20, 5 ratings)

This session explores and explains how developers of online social games use insights from analytics in order to refine game designs.

We will look at:

  • the market context for social games
  • the analytical tools and techniques commonly used to provide insight into design effectiveness, and how and why this landscape is evolving
  • the processes through which designs are modified in response to results from design testing
  • the challenges of adopting leading edge practice

Analysis and action are most effective when they are tied together in an organised and adaptive feedback loop. Getting this cycle working properly is tricky. Being discovery-driven can help. I explain the implications that being discovery-driven has for the design process, and for the relationship between design and analytics.

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Heather Stark

Kinran Limited

Founder and Principal Analyst of Kinran Limited, an independent consultancy focussed on social app analytics. Previously manager of pan-European technology practice at management consutlants A.T. Kearney, Principal Analyst for internet commerce enablers at Europe’s leading tech analyst firm, Ovum, and Associate Dean at Darwin College Cambridge. Stanford Ph.D, Vassar A.B. Lapsed Montrealer. Currently helps to organise Social Developers London (formerly London Facebook Developer Garage.

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Picture of Heather Stark
Heather Stark
25/09/2012 20:41 BST

Hi, I haven’t posted office hours as I’m keen to go to as many of the other talks as possible – but I’d love to swap views if you’re interested in this topic. Give me a shout on @HAStark if you’d like to meet up and we’ll figure it out.


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