Emoto - Visualizing the Global Audience Response to London 2012

Visualization & Interface
Location: Buckingham Room Level: Intermediate
Average rating: ****.
(4.43, 7 ratings)

emoto is a unique data art project that sets out to visualise the worldwide emotional response to the Olympic Games 2012. We track social media sites for themes related to the games and analyse the messages for content and emotional tone, using the datasift platform. The collected emotion data can be tracked real-time in our web-based visualisation as the events unfold, and experienced in an on-site installation in London. After the games, a tangible data sculpture serves as an aggregate archive of the collective response to the games.

Building a platform which visualises the social media response to a large scale event in real-time poses some significant challenges in system and UI design. In this talk, we will shed some light on the technical and design decisions involved, and how to effectively deal with large stream of social media messages. We will also discuss how data analysis, UI prototypes and system design continuously need to cross-fertilize in order to create a sound and engaging overall experience for the users.

Photo of Moritz Stefaner

Moritz Stefaner


Moritz Stefaner works as a “truth and beauty operator” on the crossroads of data visualization, information aesthetics and user interface design. With a background in Cognitive Science (B.Sc. with distinction, University of Osnabrueck) and Interface Design (M.A., University of Applied Sciences Potsdam), his work beautifully balances analytical and aesthetic aspects in mapping abstract and complex phenomena. He is especially interested in the visualization of large–scale human activity. In 2010, he was nominated for the Design Award of the Federal Republic of Germany; his work has been exhibited at Venice Biennale of Architecture, SIGGRAPH, ars electronica and Max Planck Science Gallery. He is part of the advisory boards for the Places and Spaces Exhibit and the Digital Communities category at Prix Ars Electronica, and serves as a reviewing expert for the Future and Emerging Technologies programme of the European Commission. He has co-authored books for publishers like O’Reilly and Springer and has spoken and lectured on numerous occasions on the topic of information visualization. Find his personal portfolio at http://moritz.stefaner.eu, he also blogs at http://well-formed-data.net and http://infosthetics.com/

Photo of Gerrit Kaiser

Gerrit Kaiser

Photo of Drew Hemment

Drew Hemment


Dr. Drew Hemment, an artist, designer and researcher, is founder and CEO of the FutureEverything digital art and innovation company (est. 1995), and Associate Director of the ImaginationLancaster creative lab at Lancaster University. He directs the Data Art and Open Data Cities projects at FutureEverything, responsible for commissioning and delivering a range of data visualisation artworks, and helped to establish DataGM.gov.uk, the Greater Manchester Datastore. He is Co-I on £5M The Creative Exchange Knowledge Exchange Hub (AHRC) and Co-I on £1.9M Catalyst project (EPSRC). Shortlisted for Big Chip 2011, Winner of Lever Prize 2010, Shortlisted for Big Chip International Award for Innovation 2010 and Arts & Business Award 2010, Runner Up Lever Prize 2009, Honorary Mention at Prix Ars Electronica 2008 for the artwork Loca: Set To Discoverable. His work has been covered by New York Times, Guardian, Wall Street Journal, BBC and NBC, and he has served on many international Art Juries including UNESCO DigiArts. In 1999, awarded a PhD at Lancaster University, in 2009 elected a Fellow of the Royal Society of the Arts (UK), and in 2010 an Eyebeam resident (USA).


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