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Farrah Bostic

Farrah Bostic
Founder, The Difference Engine

Website | @farrahbostic

Farrah Bostic is the founder of the Difference Engine, which she created based on her belief that deep understanding of customer needs is essential to growing businesses through great products and services. Farrah has honed her customer-centric insights as an advisor to some of the world’s most respected brands, including Apple, Microsoft, Disney, Samsung, and UPS. Previously, she began her career as a creative and then went on to be a strategist at leading agencies, including Wieden+Kennedy, TBWA\Chiat\Day, Mad Dogs & Englishmen, and Digitas, where she was group planning director and mobile strategy lead; she also ran innovation as a partner at Hall & Partners and developed digital tools for online qualitative research as SVP of consumer immersion at OTX.

Sessions

Data Driven Business
Ballroom CD
Farrah Bostic (The Difference Engine)
Average rating: ****.
(4.75, 8 ratings)
Using the right tool for the job, understanding how the right data helps make better decisions, and having a sound data infrastructure are needed before big data will come to your rescue. I'll tell a few stories of marketers failing at data, and one or two about the rare client who does it right. Read more.

Mission City
Farrah Bostic (The Difference Engine)
Average rating: ****.
(4.23, 26 ratings)
We feel safer in big numbers, and we believe that numbers don't lie. But numbers don't actually speak for themselves - people speak for them. Read more.