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Jane Kell

Jane Kell
Director, Product Analytics, AutoTrader.com

Website | @JaneRayKell

Direct product analytics function at AutoTrader.com, overseeing testing of new products and measurement of consumer activity on the core website and mobile properties. Lead team of 6 analysts skilled in web analytics, data mining and predictive modeling. Work closely with IT and Business Intelligence to put in place solutions to enable robust analytics. Built web analytics function at Delta Air Lines and led analytics team in support of Direct Marketing and Customer Relationship Management (CRM) programs.

Specialties: SAS/SQL programming, data visualization, web analytics, project management, marketing measurement, writing/editing

MBA Georgia State University; BA Williams College;
Statistics Advisory Board member, Kennesaw State University

Sessions

Data Driven Business
Ballroom CD
Jane Kell (AutoTrader.com)
Average rating: **...
(2.25, 4 ratings)
This presentation highlights the business processes, data architecture and analytic tools AutoTrader.com has put in place to enable robust analysis across subject areas, yielding improvements in the consumer experience and ultimately in customer value. Read more.
Office Hour
Table C
Jane Kell (AutoTrader.com)
If you want to transform your BI tools into a powerful data analytics stack, or looking for best practices in web analytics, talk to Jane. She’s happy to discuss tried and true tactics to increase consumer engagement, and actionable metrics to represent consumer engagement. Read more.