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John Santaferraro

John Santaferraro
VP of Solutions & Product Marketing, Actian Corporation

Website | @santaferraro

John Santaferraro is the Vice President of Marketing for Actian Analytics Platform. Prior to joining Actian, Santaferraro was an independent industry analyst in the business intelligence and analytics market. Before that he developed and executed a vertical market strategy for Hewlett Packard’s business intelligence group, focusing on energy, communications, retail, healthcare and financial services. At Hewlett Packard, he was also instrumental in helping establish the new business intelligence business group with a combination of solutions, products, and consulting. In 2000, John founded a marketing and sales consulting company, Ferraro Consulting, providing business acceleration strategy for technology companies. Along with business intelligence executive positions in Compaq Computers and Tandem Computers, Santaferraro co-founded a venture-backed, data warehouse startup company, Virtual Integration Technology, that was later sold to Teradata as SeeCommerce.


Ballroom H
Damon Cool (Evernote), John Santaferraro (Actian Corporation )
Average rating: **...
(2.33, 9 ratings)
In 2012, Evernote took proactive steps to prepare for a rapidly expanding customer base by making the transition from 18-hour queries on a MySQL server to ad hoc analytics for 200 million daily events—while on a budget. This session explains how Evernote is scaling to hundreds of terabytes and analyzes 200 million events per day using two-tier architecture including Hadoop and analytic platform. Read more.