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Noelle Sio

Noelle Sio
Principal Data Scientist, Pivotal

Website | @noellesio

Noelle Sio has a background in mathematics, statistics, and data mining with an emphasis on digital media. She is currently a Senior Data Scientist at Pivotal. Her work has mainly focused on helping companies extend their analytical capabilities by exploring and modeling digital data; from enabling a digital media agency to hypertarget their online campaigns to discovering new insights to online conversion drivers for a large retail bank. Previously, she worked as a researcher at eHarmony and Fox Interactive Media, where she leveraged massive datasets up to the petabyte level for marketing optimization, fraud detection, and ad monetization products. Noelle holds an A.B. From Washington University in St. Louis in Applied Mathematics and Physical Anthropology and a M.S. in Applied Mathematics from Cal Poly Pomona.

Sessions

Machine Data
Mission City M
Ian Huston (Pivotal), Alexander Kagoshima (Pivotal), Noelle Sio (Pivotal)
Average rating: ****.
(4.00, 1 rating)
With increased road congestion around the globe and growing amounts of car data we need more intelligent analytical methods to beat the traffic. This talk presents our work on traffic velocity and travel disruption analytics. We describe our approach in detail, how we went from idea to implemented algorithm and how our methods can be applied to gain deep insight into influential factors. Read more.