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Mohit Sati
Senior Manager, Data and Analytics, Ask.com

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Mohit Sati is a Senior Manager, Data and Analytics at Ask.com with Search Engine Maketing (SEM) group. Mohit is responsible for building solutions using InfiniDB and Apache Hadoop ecosystem including HDFS, Hive and Pig. Mohit has extensive experience in both SQL and NoSQL databases. In addition, Mohit’s team also provides solutions using MySQL and Redis. He holds an MBA in Marketing from Santa Clara University

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Mohit Sati (Ask.com)
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Search Engine Marketing is an important revenue opportunity for Ask.com, planed to nearly double in 2014. Fueled by growth and acquisitions such as About.com and Investopedia, the keyword portfolio will grow by 90x through 2014. SEM Analytics at Ask.com involves tens of millions of cost metrics stored daily, hundreds of millions of portfolio keywords, and billions of historical costs. Read more.